---
title: Archetype APAC - Type Out | Leon Spencer
description: The latest news, trends and tips with insights on marketing and communications.
---

#### TYPE OUT

<https://apac.archetype.co/blog/why-anthropics-soaring-valuation-showcases-the-power-of-vision-storytelling>

### [ Why Anthropic’s soaring valuation showcases the power of vision storytelling](https://apac.archetype.co/blog/why-anthropics-soaring-valuation-showcases-the-power-of-vision-storytelling)

[![Picture of Leon Spencer](https://apac.archetype.co/hs-fs/hubfs/Leon%20-%20Circle%20Photo.png?width=30&name=Leon%20-%20Circle%20Photo.png) ](https://apac.archetype.co/blog/author/leon-spencer)

[Leon Spencer](https://apac.archetype.co/blog/author/leon-spencer) 

June 05 2026 

<https://apac.archetype.co/blog/why-anthropics-soaring-valuation-showcases-the-power-of-vision-storytelling>

[APAC](https://apac.archetype.co/blog/tag/apac) [Australia](https://apac.archetype.co/blog/tag/australia) [AI](https://apac.archetype.co/blog/tag/ai)

<https://apac.archetype.co/blog/what-apples-controversial-ipad-pro-ad-can-teach-us-about-positive-storytelling>

### [ What Apple’s controversial iPad Pro ad can teach us about positive storytelling](https://apac.archetype.co/blog/what-apples-controversial-ipad-pro-ad-can-teach-us-about-positive-storytelling)

[![Picture of Leon Spencer](https://apac.archetype.co/hs-fs/hubfs/Leon%20-%20Circle%20Photo.png?width=30&name=Leon%20-%20Circle%20Photo.png) ](https://apac.archetype.co/blog/author/leon-spencer)

[Leon Spencer](https://apac.archetype.co/blog/author/leon-spencer) 

May 16 2024 

<https://apac.archetype.co/blog/what-apples-controversial-ipad-pro-ad-can-teach-us-about-positive-storytelling>

[Brand Strategy](https://apac.archetype.co/blog/tag/brand-strategy)