---
title: Archetype APAC | Integrated Marketing Agency for Global Tech Brands
description: Archetype APAC designs and delivers integrated marketing, creative and digital campaigns for global tech brands across Asia Pacific. Strategy, content, social, paid media and ABM, led from regional hubs with local execution.
---

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# Integrated marketing and creative campaigns for tech brands in APAC

Archetype APAC is the integrated marketing partner for global tech brands that need consistent, effective campaigns across Asia Pacific.

We bring together strategy, creative, content, digital and PR so global and regional leaders can run campaigns that feel joined up, locally relevant, and measurable across markets.

From Greater China and India to Southeast Asia and Australia, our teams understand how buyers in this region discover, evaluate and choose technology brands, and how to build programmes that actually move them.

## **Who we work with**

We partner with medium to large global and regional brands that treat APAC as a strategic growth region, including:

- B2B SaaS and enterprise technology providers
- Cloud, AI, data and cybersecurity platforms
- E commerce, fintech and digital services brands
- Tech enabled consumer and B2B2C businesses

We work with brands such as Mailchimp, Shopify and AWS, alongside high growth scale ups that are building their presence in APAC.

## **What we do: integrated marketing in APAC**

We design and run integrated programmes that connect brand, communications and demand generation.

### **Strategy and planning**

- APAC go to market and campaign strategy
- Market and audience insight for key APAC geographies
- Messaging and value proposition development
- Campaign planning across paid, owned and earned channels
- Regional frameworks that local markets can activate and adapt

### **Creative concepts and content**

- Campaign concepts tailored for APAC audiences
- Content strategy and editorial planning
- Asset production through our creative studio, including video, social, design and copy
- Always on content for social and owned channels
- Localisation and transcreation for priority markets

### **Digital, social and paid media**

- Social media strategy and channel management
- Paid social and programmatic to reach decision makers and influencers
- Content syndication and lead generation programmes
- Retargeting and nurture journeys aligned with your funnel
- Analytics, tagging and optimisation to improve performance over time

### **Account based and mid funnel programmes**

For complex B2B sales and long cycles, we design programmes that speak to specific accounts and buying groups.

- Account based campaigns targeting named accounts in APAC
- Custom content and experiences for key verticals and account clusters
- Sales and marketing alignment on targets, messaging and follow up
- Integrated plays connecting events, content, social and sales outreach

## **Why global brands choose Archetype for integrated campaigns**

### **One partner for strategy, creative, digital and PR**

We combine strategic planning, creative studio, digital, social and communications within one APAC team. That means:

- Fewer handoffs and faster delivery
- Campaigns that feel coherent in every channel
- Clearer lines of accountability for results

### **Deep experience in B2B tech**

Our teams understand complex propositions, technical buyers and partner ecosystems. We build campaigns that respect how decisions are made in enterprises, and the mix of brand building and performance that tech businesses need.

### **Regional thinking, local execution**

With offices across Greater China, India, Singapore, Malaysia and Australia, we provide a single regional view of your activity, with local teams adapting creative, content and media to each market’s realities.

## **How we work with your teams**

We are set up to plug into global and regional structures without adding complexity.

- **Global brand and growth teams  
  **We adapt global platforms and playbooks for APAC and feed local insight back into global planning.
- **Regional CMOs and marketing directors  
  **We act as an extension of your team, from quarterly planning through to campaign execution, optimisation and reporting.
- **Local country teams and partners  
  **We provide the regional frameworks and assets that local teams can use, while supporting in market activation where needed.

## **Typical briefs we respond to**

Global and regional leaders often come to Archetype with asks such as:

- “We need an integrated marketing and creative partner in APAC that understands B2B tech.”
- “We have a global campaign platform and need it translated into effective programmes in Asia Pacific.”
- “We want consistent digital and social campaigns across key APAC markets with local nuance.”
- “We need a partner to design and run account based campaigns for named accounts across the region.”

## **Results we focus on**

Our work is designed to deliver measurable impact, including:

- Brand awareness and consideration in priority markets
- Quality engagement from decision makers and buying groups
- Pipeline influence and opportunity creation for named segments and accounts
- Consistent performance reporting across markets and channels

We agree upfront on what success looks like, and report against metrics that matter to your business, not just channel level vanity numbers.

## **Frequently asked questions**

**Do you only work with tech brands?  
**Our core focus is B2B and tech led brands, including B2B2C and fintech. We occasionally support adjacent sectors where there is a strong technology or innovation narrative.

**Can you support both regional and local campaigns?  
**Yes. We often design regional platforms and plays that local teams activate, and we also support country specific campaigns when required.

**What channels do you manage?  
**We typically work across social platforms such as LinkedIn and Meta, digital display and programmatic, content syndication, and your own web and email channels. We align tightly with PR and comms where media is part of the mix.

**Do you handle media buying or work with our existing media agency?  
**We can manage paid social and digital activation directly, or collaborate with your existing media agency. The model depends on your internal structure and existing partnerships.

## **Talk to us about integrated marketing in APAC**

If you are looking for an integrated marketing and creative partner for APAC, Archetype can help you:

- Turn strategy into campaigns that work across the region
- Build creative and content that resonate with buyers in each market
- Connect brand, communications and demand generation programmes
- Measure and optimise performance against your commercial goals

[**Contact the Archetype APAC team**](https://apac.archetype.co/contact?hsLang=en-au) to discuss your markets, priorities and timelines, and we will recommend an approach that fits your global structure and regional ambitions.

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