Dance of Precision
Client
DHL
Region
Singapore
Category
Digital, Film, AI
The Brief
Like many other businesses, DHL is rapidly embracing AI to enhance their capabilities. We were engaged to drive downloads of DHL CSI's AI trend report, by emphasising how their Computer Vision solution could use pre-existing warehouse security cameras to identify opportunities to optimise safety and efficiency through innovative AI technology.
The Idea
We positioned Computer Vision technology as an ideal way for logistics centre management to perfectly choreograph every facet of their operations to create a 'Dance of Precision'. This integrated digital campaign was brought to life via a central thematic webfilm, social and web assets and within DHL's experience centres through the use of lenticular stickers and other assets. All of which helped us cut through the sea of competing AI-centric campaigns to deliver results that went well beyond our client's expectations.
The Impact
AI was used extensively in the campaign's development to take the client's budget further.