--- title: Archetype APAC - Type Out description: The latest news, trends and tips with insights on marketing and communications. --- #### TYPE OUT ### [ Why Anthropic’s soaring valuation showcases the power of vision storytelling](https://apac.archetype.co/blog/why-anthropics-soaring-valuation-showcases-the-power-of-vision-storytelling) [![Picture of Leon Spencer](https://apac.archetype.co/hs-fs/hubfs/Leon%20-%20Circle%20Photo.png?width=30&name=Leon%20-%20Circle%20Photo.png) ](https://apac.archetype.co/blog/author/leon-spencer) [Leon Spencer](https://apac.archetype.co/blog/author/leon-spencer) June 05 2026 [APAC](https://apac.archetype.co/blog/tag/apac) [Australia](https://apac.archetype.co/blog/tag/australia) [AI](https://apac.archetype.co/blog/tag/ai) ### [ Strategic Communications for Tech Companies in APAC (2026)](https://apac.archetype.co/blog/strategic-communications-for-tech-companies-in-apac-2026) [![Picture of Simon Lesch](https://apac.archetype.co/hs-fs/hubfs/APAC%20Content/APAC%20-%20Blog/Simon%20-%20Circle%20(Black).png?width=30&name=Simon%20-%20Circle%20(Black).png) ](https://apac.archetype.co/blog/author/simon-lesch) [Simon Lesch](https://apac.archetype.co/blog/author/simon-lesch) March 13 2026 [Strategic Communications](https://apac.archetype.co/blog/tag/strategic-communications) [Australia](https://apac.archetype.co/blog/tag/australia) ### [ AI visibility is becoming a core PR discipline](https://apac.archetype.co/blog/ai-visibility-is-becoming-a-core-pr-discipline) [![Picture of Simon Lesch](https://apac.archetype.co/hs-fs/hubfs/APAC%20Content/APAC%20-%20Blog/Simon%20-%20Circle%20(Black).png?width=30&name=Simon%20-%20Circle%20(Black).png) ](https://apac.archetype.co/blog/author/simon-lesch) [Simon Lesch](https://apac.archetype.co/blog/author/simon-lesch) February 09 2026 [APAC](https://apac.archetype.co/blog/tag/apac) [Australia](https://apac.archetype.co/blog/tag/australia) ### [ Why the biggest risk isn’t the crisis - It’s being unprepared](https://apac.archetype.co/blog/why-the-biggest-risk-isnt-the-crisis-its-being-unprepared) [![Picture of Yeow Mei Ling](https://apac.archetype.co/hs-fs/hubfs/Mei%20Ling.jpg?width=30&name=Mei%20Ling.jpg) ](https://apac.archetype.co/blog/author/yeow-mei-ling) [Yeow Mei Ling](https://apac.archetype.co/blog/author/yeow-mei-ling) November 17 2025 [Strategic Communications](https://apac.archetype.co/blog/tag/strategic-communications) ### [ Archetype strengthens leadership team in Malaysia](https://apac.archetype.co/blog/archetype-strengthens-leadership-team-in-malaysia) [![Picture of Archetype](https://apac.archetype.co/hs-fs/hubfs/Global%20Content/Archetype%20-%20Logos/Archetype_Facebook_Avatar.jpg?width=30&name=Archetype_Facebook_Avatar.jpg) ](https://apac.archetype.co/blog/author/archetype) [Archetype](https://apac.archetype.co/blog/author/archetype) January 28 2025 [Agency News](https://apac.archetype.co/blog/tag/agency-news) ### [ Navigating Trump’s Re-Election](https://apac.archetype.co/blog/navigating-trumps-re-election) [![Picture of Fabrice Kerboul](https://apac.archetype.co/hs-fs/hubfs/APAC%20Content/APAC%20-%20Blog/Fabrice%20Kerboul.png?width=30&name=Fabrice%20Kerboul.png) ](https://apac.archetype.co/blog/author/fabrice-kerboul) [Fabrice Kerboul](https://apac.archetype.co/blog/author/fabrice-kerboul) November 10 2024 [Brand Strategy](https://apac.archetype.co/blog/tag/brand-strategy) ### [ The Power of Small B2B Events in Your ABM Strategy](https://apac.archetype.co/blog/the-power-of-small-b2b-events-in-your-abm-strategy) [![Picture of Simon Lesch](https://apac.archetype.co/hs-fs/hubfs/APAC%20Content/APAC%20-%20Blog/Simon%20-%20Circle%20(Black).png?width=30&name=Simon%20-%20Circle%20(Black).png) ](https://apac.archetype.co/blog/author/simon-lesch) [Simon Lesch](https://apac.archetype.co/blog/author/simon-lesch) October 10 2024 [Digital Marketing](https://apac.archetype.co/blog/tag/digital-marketing) ### [ From Clicks to Communities: Why Brands Are Going Offline](https://apac.archetype.co/blog/from-clicks-to-communities-why-brands-are-going-offline) [![Picture of Jack Whitaker](https://apac.archetype.co/hs-fs/hubfs/Jack%20Whitaker%202%20(1).png?width=30&name=Jack%20Whitaker%202%20(1).png) ](https://apac.archetype.co/blog/author/jack-whitaker) [Jack Whitaker](https://apac.archetype.co/blog/author/jack-whitaker) September 26 2024 [Brand Strategy](https://apac.archetype.co/blog/tag/brand-strategy) ### [ When AI Meets Human Experience](https://apac.archetype.co/blog/when-ai-meets-human-experience) [![Picture of Fabrice Kerboul](https://apac.archetype.co/hs-fs/hubfs/APAC%20Content/APAC%20-%20Blog/Fabrice%20Kerboul.png?width=30&name=Fabrice%20Kerboul.png) ](https://apac.archetype.co/blog/author/fabrice-kerboul) [Fabrice Kerboul](https://apac.archetype.co/blog/author/fabrice-kerboul) September 22 2024 [General](https://apac.archetype.co/blog/tag/general) ### [ Time to Rethink Agency Pricing Models in Australia](https://apac.archetype.co/blog/time-to-rethink-agency-pricing-models-in-australia) [![Picture of Simon Lesch](https://apac.archetype.co/hs-fs/hubfs/APAC%20Content/APAC%20-%20Blog/Simon%20-%20Circle%20(Black).png?width=30&name=Simon%20-%20Circle%20(Black).png) ](https://apac.archetype.co/blog/author/simon-lesch) [Simon Lesch](https://apac.archetype.co/blog/author/simon-lesch) September 19 2024 [Brand Strategy](https://apac.archetype.co/blog/tag/brand-strategy)