Executive Media & Interview Training

Great spokespeople are made. 

Learn how to master media interviews with our experienced trainers.

Combining theory and practice, we’ll teach you to prepare for interviews effectively, maintain control of interactions and stay on message, as well as handle unexpected questions. 

Get Expert Media Training Tailored to You

Learn how our customised media training can prepare you for success in any media setting.

Interactive Workshops Tailored to Your Needs


Whether you’re preparing for a  media interview, live TV appearance, press conference or podcast, our tailored approach will equip you with the essential skills to handle interactions with ease and professionalism.

With Archetype’s media training, you’ll not only tell your story—you’ll own it. We’re here to help you navigate the ever-evolving media landscape with confidence and clarity.

  • Media Interview Coaching: Learn to stay on message, handle tough questions, and present your brand confidently in any interview setting.

  • Crisis Communication: Be prepared for any situation with our training in managing media crises, so you can protect your brand’s reputation when it matters most.
  • Presentation Skills: Whether speaking on a stage or in a boardroom, we help you master the art of powerful and engaging presentations that leave a lasting impression.

  • On-Camera Training: Polish your on-screen presence with expert techniques that will make you look and sound your best on video.

Our Expertise


Ericsson
PANW
Goodmann
DHL
Zebra Technologies
Red Hat
Confluent
Akamai
Mendix
Axis Communications
BillWill

More about us


At Archetype, we are 650 curious and creative individuals in 23 offices around the world that work together knowing that our clients’ success is our success.

Drawing from our vast expertise in brand strategy, creative production, strategic communications, and digital, we aim to partner with leading brands to create impactful narratives.

We believe that successful marketing relies on more than metrics, channels, and platforms. It requires a pitch-perfect mix of strategic precision, human thinking, and creative prowess.

Access Archetype Website →

Ready to Master the Media?


Curious about how we can elevate your media skills? Fill in the form, and let’s explore how we can help you become a media pro.