Australian Retail Report
Client
Shopify Plus
Region
Australia
Category
Media Relations, Thought Leadership, Strategic Communications
The Brief
Shopify is renowned for their ability to help businesses sell online but they faced the misconception that the platform was only fit for smaller retailers. Our task was to reposition Shopify as a trusted partner capable of helping retailers of any and all sizes succeed.
The Idea
We created the Australian Retail Report 2023, which surveyed 1000+ consumers and over 200 retailers to provide a snapshot of the state of retail in Australia.
The Report identified six new consumer personas that have emerged as a result of today's challenging economic climate. We then expressed these personas as ownable Shopify characters, upon which we built an integrated campaign that repositioned Shopify as an expert voice in retail for businesses of all shapes and sizes.