The Kiss

To build a relatable connection between Viennese Modernism and Chinese travelers, as a platform to generate interest in Vienna's heritage and encourage them to visit the city.

In the Chinese village of Dafen, five million artwork replicas are produced annually, mostly from well-known masterpieces. What if there was a Gustav Klimt specialist in Dafen? 

Enter Mr. Xiu Chun Gan, a replica artist specialised in Gustav Klimt paintings, that had never actually seen a real Gustav Klimt painting. So we invited him to Vienna to change that. And immerse himself in the world of Gustav Klimt to do what he does best; To create a replica in front of Klimt’s best known painting, ‘Kiss’. 

To extend the reach of the campaign, we also partnered with Linfang, a famous lifestyle influencer to document Xiu's journey. Together, they explored attractions across Vienna promoting the city and it's heritage on a wide array of major video platforms, including Weibo, WeChat, travel blogs and even in-flight entertainment programming on Air China.