Archetype focuses on the Activate phase of MDF (Marketing Development Funds) programmes: turning allocated funds into partner-led campaigns that launch on time, look on-brand, and generate measurable demand. If your MDF programme is solid on paper but partners struggle to execute, we step in as the delivery engine.
What we do in the Activate phase
Partner campaign execution (done with you, or done for partners)
We take approved MDF plans and make them real: build the campaign, launch it, manage it, optimise it, and report on it. This can be centralised through you, or delivered directly alongside selected partners.
Ready-to-run campaign kits partners can actually use
Partners often stall because they do not have the assets, copy, or instructions to execute quickly. We provide complete kits that remove friction:
- Messaging and value props by audience
- Emails and nurture sequences
- Paid social ads and banners
- Landing pages and forms
- Webinar and event toolkits
- Sales enablement (one-pagers, decks, follow-up scripts)
Localisation and market adaptation
We adapt global campaigns for local relevance without breaking brand or compliance, including local proof points, partner context, and market-specific offers.
Media and performance optimisation
We set up and run paid media (where applicable), manage targeting, iterate creative, and optimise toward outcomes that matter (MQLs, SALs, pipeline influence), not just clicks.
Partner enablement and coaching
Some partners need a push, others need a playbook. We run short working sessions to help partner marketers and sellers understand what to do next, how to follow up, and how to keep momentum.
Lead handling and follow-up frameworks
Activation fails when leads drop on the floor. We help define simple, workable lead handling: routing, response time expectations, sales follow-up sequences, and handover rules between partner and vendor.
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Proof-of-performance and MDF reporting support
We help make reimbursement and governance easier by packaging the evidence: campaign outputs, screenshots, lead reports, and performance summaries aligned to your MDF rules.
Where this helps most
- Partners have MDF available but do not execute consistently
- MDF gets spent late, rushed, or on low-impact tactics
- Partners want “done for you” marketing support
- Campaign quality varies wildly across partners and regions
- Reporting is messy, incomplete, or not comparable
How we typically engage
Partner activation pod
A lightweight team that can support multiple partners at once, launching repeatable campaigns with consistent standards.
Priority partner sprints
4–8 week bursts for top-tier partners, aligned to a specific product, segment, or quarter target.
Always-on MDF activation support
Ongoing execution and optimisation across partner tiers, with a predictable cadence and reporting rhythm.
What you get
- Campaigns launched faster, with less partner friction
- Consistent quality and brand compliance across partners
- Better utilisation of MDF, less underspend and waste
- Clearer performance reporting and evidence capture
- More partner confidence, and more repeatable outcomes
Let’s activate your MDF
If you want MDF to translate into partner campaigns that actually run and perform, Archetype can be your activation layer.