APAC LEADERSHIP TEAM

The leaders behind Archetype across <Asia Pacific>.

Regional experience, country insight and specialist depth across strategy, AI, communications, crisis, finance and people. One team, accountable for how Archetype shows up for clients and for our own people.

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HOW WE LEAD

Senior people, close to the work, in every market we serve.

Our APAC leadership team pairs regional oversight with on-the-ground market leadership. The people setting strategy are the same people clients meet in the room, whether that room is in Sydney, Singapore or Kuala Lumpur.

That keeps decisions fast and accountability clear. It also means specialist depth, in AI and transformation, crisis, finance and people, sits inside the leadership team rather than bolted on the side.

senior leaders on the APAC leadership team

specialist disciplines under one integrated team

markets with resident country leadership: Australia, Singapore, Malaysia

Regional leadership

Mei Ling Yeow

SVP, APAC · Head of Strategy & Innovation · APAC Crisis Lead

Marc Ha

SVP & Managing Director, APAC Client Strategy

Simon Lesch

APAC Lead, AI & Transformation

John Ko

Finance Director, APAC

Louisa John

People Director, APAC

Market leadership

Liz Weselby

Managing Director, Archetype Australia

Mabel Chiang

Managing Director, Archetype Singapore

Tiam Siang Lee (TS Lee)

Managing Consultant, Malaysia

Leadership FAQ

Who leads Archetype in Asia Pacific?

Archetype's APAC leadership team is led by senior directors across strategy and innovation, client strategy, AI and transformation, crisis, finance and people, alongside country leaders in Australia, Singapore and Malaysia. It operates as one integrated regional team.

Which markets does the APAC leadership team cover?

The team leads Archetype's work in Australia, Singapore and Malaysia, and supports clients across the wider Asia Pacific network, including India and China, as a single integrated team from strategy to distribution.

Who should I contact about AI visibility or GEO?

Simon Lesch, APAC Lead for AI & Transformation, leads Archetype's AI-visibility and generative engine optimisation (GEO) work: auditing and building the content and structured signals that get brands cited by AI search. See Archetype & AI or get in touch.

Does Archetype offer crisis communications in APAC?

Yes. Mei Ling Yeow is APAC Crisis Lead and runs the PRIMED crisis consultancy, a structured approach to preparation and response. Crisis counsel sits inside the leadership team rather than being outsourced.

How is the APAC leadership team structured?

It combines regional leaders with APAC-wide remits and country leaders who run in-market teams in Australia, Singapore and Malaysia, so the people setting strategy and the people delivering the work are the same team.