About

We build magnetic brands that attract the right attention.


Archetype is a global communications and marketing agency, partnering with the world’s most ambitious brands to turn bold ideas into real impact.

Across Asia-Pacific, we combine local expertise with the power of a global network. With offices in Singapore, Hong Kong, Kuala Lumpur, Shanghai, Beijing, Sydney, Mumbai, Delhi and Bangaluru, our teams work side-by-side with clients to navigate diverse markets, cultures, and audiences.

From brand strategy and storytelling to digital, creative, and integrated campaigns, we deliver work that cuts through complexity and creates measurable business outcomes.