Mei Ling Yeow

Mei Ling Yeow

EVP - APAC Head of Strategy & Innovation

Mei Ling Yeow is Executive Vice President and APAC Head of Strategy and Innovation at Archetype, as well as APAC Crisis Lead. With more than 25 years’ experience across financial services, technology, healthcare and consumer sectors, she advises organisations on strategic communications, service innovation and crisis preparedness. Mei Ling also leads PRIMED, Archetype’s crisis preparedness and response consultancy, supporting C-suites with high-stakes issues, executive presence and cross-market response.