Simon Lesch
APAC Lead, AI & Transformation
LinkedIn
Simon leads AI and transformation across APAC for Archetype, helping organisations turn AI and large language models into practical tools that improve how teams work. Based in Sydney, he specialises in AI strategy, ChatGPT training and building workflows for communications, marketing and knowledge-driven teams.
He supports organisations including the Green Climate Fund and Mastercard on AI-enabled communications and narrative development, and helps enterprise and B2B brands adopt AI safely and effectively. With a background in communications, marketing and technology, Simon brings clear, practical guidance that turns AI concepts into usable workflows and confident teams.
