Insights

Perspectives, predictions and provocations. Penned by the people of Archetype.

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How PR and Creative Agency Collaboration Can Revolutionise Campaign Performance

In the changing world of marketing and advertising, the tug-of-war between public relations (PR) and...

Bite-sized strategies for a post-cookie world

The digital marketing landscape, and the brands within it, are on the brink of a...

What Apple’s controversial iPad Pro ad can teach us about positive storytelling

There’s been a lot of talk about Apple’s latest iPad Pro ad, entitled ‘Crush!’ It’s...

Agency vs in-house life?

It’s a common topic of conversation around the water cooler in comms and PR; should...

Mastering B2B Marketing: Crafting Compelling Content for Audience Engagement and Conversion

The Power of Content in B2B Marketing Engaging B2B audiences requires more than just traditional...

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Maximising Marketing ROI: A Guide for VCs on Collaborating with Agencies

In the competitive world of startups, effective marketing is crucial for growth and success. As...

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