KITCHEN SINK TEST — hero (light variant)
Communications that make ambitious tech brands <impossible to ignore>.
Strategic insight, human intelligence and technical craft — built for the way discovery works across Asia Pacific in 2026.
KITCHEN SINK TEST — hero (dawn variant)
When buyers ask an AI, does your brand come back in the answer?
We audit, benchmark and build the earned content and structured signals that get technology brands cited by AI search across the region.
KITCHEN SINK TEST — editorial intro
Every service we offer is underpinned by AI innovation, human intelligence and creative craft.
Archetype exists to help ambitious organisations attract attention and deliver sustainable growth. In APAC that means pairing regional market fluency with the analyst relations, earned media and technical SEO depth that global technology brands expect.
We work as one integrated team across Sydney, Singapore, and our wider network.
KITCHEN SINK TEST — capability grid
Content & Editorial
Original content that connects and holds up under scrutiny.
KITCHEN SINK TEST — work spotlight · Australia
DHL
We positioned Computer Vision technology as an ideal way for logistics centre management to perfectly choreograph every facet of their operations to create a 'Dance of Precision'. This integrated digital campaign was brought to life via a central thematic webfilm, social and web assets and within DHL's experience centres through the use of lenticular stickers and other assets. All of which helped us cut through the sea of competing AI-centric campaigns to deliver results that went well beyond our client's expectations.
KITCHEN SINK TEST — FAQ block 1
What is an AI visibility audit?
How is this different from traditional SEO?
KITCHEN SINK TEST — FAQ block 2 (tests merged JSON-LD)
Which markets do you cover in APAC?
LinkedIn
KITCHEN SINK TEST — leadership grid (chips variant)
KITCHEN SINK TEST — market / country
B2B technology communications, run out of Sydney.
What the local team is known for, the sectors we serve, and the services most relevant to this market.
Local office
Sydney, NSW
Local team · local clients · local context
KITCHEN SINK TEST — HubSpot form (with heading/intro)
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KITCHEN SINK TEST — Let's build something the region can't ignore.
Tell us the ambition. We'll bring the strategy, the story and the distribution.