If you want to grow your technology or B2B brand in India, you are dealing with one of the fastest moving and most competitive markets in the world. You need more than a generic PR presence, you need a partner that understands the scale, complexity and speed of Indian tech and business.
Archetype India works with ambitious technology, SaaS and B2B brands that want to build visibility, credibility and influence across India and the wider region. From high growth start ups and scale ups to global platforms and enterprise brands, we help you use communications as a strategic asset, not just a line on the budget.
Why tech brands choose Archetype India
Deep focus on technology and B2B
We have long experience across cloud and SaaS, AI and data, cybersecurity, fintech and payments, developer tools, enterprise software, marketplaces and climate and clean tech. You do not need to slow down to explain basic concepts.
Understanding of India’s scale and nuance
India is not a single monolithic market. Decision makers sit across Delhi, Mumbai, Bengaluru and other cities, and the media, investor and policy landscapes differ between them. We know when to go narrow and local, and when to tell a national or regional story.
Integrated communications from the start
We design programmes that combine PR, strategic communications, content, digital and paid social. Your narrative shows up consistently across earned, owned and paid channels instead of in disconnected fragments.
Built for complex organisations
Most of our clients are global or multi market brands with matrixed structures. We know how to align with global positioning, work with in house teams and other agencies, and still make India visible and properly represented.
What we do from India
Tech PR and media relations
- Corporate and product announcements for India
- Launches, funding milestones and expansion stories
- Ongoing media relations and commentary programmes
- Executive profiling in business, technology and vertical media
- Select analyst and influencer engagement where relevant
We turn complex and technical topics into clear, compelling stories that journalists, analysts, investors and customers can use.
Strategic communications and narrative development
- Corporate positioning tailored to India and APAC
- Messaging and narrative frameworks that sit alongside your global story
- Workshops to align leadership and spokespeople around a single narrative
- Story arcs that support your pipeline, hiring and partnership goals
We help you identify the conversations you can credibly lead, then make it easy for teams to stay on message.
Thought leadership and content
- Research and insight led thought leadership campaigns
- Reports, whitepapers and market commentary
- Opinion pieces and bylines for business and trade titles
- Talking points, decks and speeches for conferences and internal events
- Social content for executives and corporate channels
Content is built to work across India and other markets, without losing local relevance.
Reputation, crisis and issues
- Issues and risk mapping for Indian operations
- Scenario planning and crisis playbooks
- Real time support when issues break
- Media and spokesperson training tailored to Indian media dynamics
- Internal and external communication support during sensitive periods
In a market where news travels fast and scrutiny is high, we help you prepare before pressure hits.
Digital, social and paid media
- Integrated campaigns that extend PR into digital activation
- Paid social, with a focus on LinkedIn and other relevant platforms
- Strategic amplification for launches, reports and key announcements
- Measurement that links digital activity back to business objectives
We make sure your strongest ideas and stories reach the decision makers who matter, not just a generic audience.
Executive visibility and ecosystem engagement
- Executive LinkedIn programmes for Indian and regional leaders
- Speaker positioning at conferences and industry forums
- Awards and rankings that support your positioning
- Briefing materials for investor, partner and policy conversations
Your leaders show up as clear, consistent voices in India’s technology and business conversations.
Sector and specialist focus
From India, we support brands in:
- SaaS and enterprise software
- Fintech, payments and financial services
- Developer tools and infrastructure
- AI, data and automation
- Cybersecurity and privacy
- Climate, ESG and clean tech solutions
We work directly with your subject matter experts so the story stays accurate and commercially sharp.
Connected to India’s tech and innovation ecosystem
India’s tech ecosystem stretches across Delhi, Mumbai, Bengaluru and beyond. It is powered by founders, engineers, investors, corporate innovation teams, large IT and services firms, and a young, ambitious workforce.
Archetype India is connected into:
- Business and technology media across key cities
- Start up and scale up communities
- Industry bodies and sector associations
- Investor and VC networks
- The conference and events circuit that shapes the technology agenda
These connections help you identify the right platforms, partners and moments for your story, rather than chasing noise.
How we work with regional and global teams
Flexible engagement models
We support retained programmes, campaigns and focussed projects. Some clients start with a specific launch or narrative reset in India, others build India into a broader regional or global programme from day one.
Integrated teams across functions and markets
Your India team can include PR specialists, strategists, content and creative, and digital and paid experts. Where needed, we plug into Archetype teams in other markets or work alongside your existing agencies to keep activity aligned.
Measurement tied to real outcomes
We align metrics with your goals: share of voice, message pull through, sentiment and quality of coverage, plus digital engagement, event outcomes and pipeline influence where appropriate.
Senior counsel and straight talking
You get access to senior consultants who are comfortable advising founders, C suite leaders and regional heads. We give clear recommendations, not vague options.
Who we are a good fit for
Archetype India is a strong partner if you are:
- A global tech or B2B brand scaling in India
- A SaaS or platform company using India as a growth engine
- A fintech or financial services player that needs specialist communications
- A cybersecurity, AI or climate focussed organisation
- An investor or VC that wants to raise the profile of your firm and portfolio in India
If you value strategic thinking, tight execution and honest feedback, we are likely a good fit.
Ready to grow your presence in India
If you are looking to build, scale or reset your presence in India, we can start with a focussed working session to understand your objectives, challenges and existing activity. From there, we will outline clear options, from a targeted PR and thought leadership programme to a broader integrated communications strategy.
Contact the Archetype India team
Share what you need to achieve over the next 6 to 12 months in India, and we will come back with a clear point of view on how communications can help.