Archetype helps technology vendors and channel leaders design and run partner marketing and MDF programmes that actually get used, deliver pipeline and are easy to report on.
Based in Australia and active across APAC, we support partner and alliances teams who need clearer plays, better campaigns and stronger use of market development funds with distributors, resellers, MSPs, integrators and alliances.
If you are looking for partner marketing or MDF programme support in APAC, this is the space we focus on.
Who we work with
We partner with:
- Global and regional technology vendors with APAC partner ecosystems
- Cloud, SaaS and enterprise technology providers
- Cybersecurity, data and infrastructure vendors
- Fintech and platform businesses with channel models
- Distributors and master resellers who need marketing execution capacity
We work with partner and alliances leads, regional marketing teams and channel managers who are responsible for programme design and outcomes.
What we do: partner marketing and MDF in APAC
We help you move from scattered activities and under used funds to structured, repeatable and measurable partner marketing.
Partner marketing strategy and play design
- Regional partner marketing strategies aligned with vendor revenue priorities
- Standardised campaign plays that partners can adopt and adapt
- Tiered partner models, benefits and expectations from a marketing perspective
- Alignment of partner marketing and direct marketing activity
- Integration of PR, content, digital and paid into partner led campaigns
MDF and co op programme design
- MDF programme structure, guidelines and qualification criteria
- Application, approval and claim processes that partners can understand and follow
- Recommended work types, activities and funding levels by partner tier
- Documentation, templates and FAQs for partner portals and playbooks
- Governance frameworks that satisfy finance and compliance teams
Campaign planning and execution with partners
For vendors who need more than guidelines, we also plan and execute campaigns with and through partners.
- Joint campaign planning with priority partners in Australia and APAC
- Creation of to partner and through partner assets
- Co branded content, events, email, social and digital campaigns
- Adaptation of global campaigns for partner use in local markets
- Day to day project management across vendor, partner and agencies
Measurement and reporting
We help you show what happened to the funds you invested.
- Definition of KPIs for partner marketing and MDF activity
- Campaign level reporting and wrap ups for partners and internal stakeholders
- Aggregated views of MDF use by region, partner tier and activity type
- Insight on which plays, partners and markets are performing and why
- Recommendations to improve programme structure and future investments
Why vendors choose Archetype for partner marketing
Deep experience in B2B tech and channels
We understand how technology vendors, distributors and partners actually work together in APAC.
- Long sales cycles and influence based journeys
- Conflicting priorities between direct and channel sales
- The reality of partner capacity, capability and motivation
Our work is grounded in helping you and your partners do fewer things better, with clear value for both sides.
Integrated communications, content and digital
Partner marketing succeeds when the building blocks are strong. Through Archetype’s integrated capabilities we provide:
- Clear narratives and positioning that partners can work with
- Content and creative that is easy to co brand and deploy
- PR, digital and paid support where programmes need extra reach
Regional view, local execution
We combine a regional framework with local delivery in key APAC markets.
- Consistent core plays that can work across partners and countries
- Local adaptation for language, examples, offers and proof points
- Understanding of how partners operate in Australia versus Southeast Asia, India or other markets
How we work with your teams and partners
We are set up to work across multiple internal and external stakeholders.
- Global and regional partner marketing teams
We adapt global partner and MDF frameworks for APAC and report in line with your global governance. - Country marketing and sales leaders
We ensure partner marketing activity reflects local priorities and complements direct activity. - Distributors, resellers and alliances
We make it easier for partners to understand, access and use MDF and marketing plays, and we support execution where they need hands on help.
Typical partner and MDF briefs
Vendor and channel leaders usually approach Archetype with challenges such as:
- “Our MDF programme exists on paper, but funds are under used or poorly used in APAC.”
- “We need standardised campaign plays that partners can easily execute in Australia and other key markets.”
- “We are being asked to show clearer impact from partner marketing spend to the business.”
- “We have strong global campaigns, but partners in APAC need practical help adapting and running them.”
Frequently asked questions
Do you design programmes only, or also execute campaigns?
Both. We can support programme design, guidelines and playbooks, and we can work directly with priority partners to plan and run campaigns.
Do you work only with vendors, or also distributors and partners?
Most of our work is for vendors and regional partner teams. We also support distributors and large partners where they are responsible for executing vendor funded activity.
Can you work with our existing partner portal or systems?
Yes. We adapt to existing portals, claim systems and CRM environments, and we can help you improve communication and documentation within those tools.
Do you support APAC only, or global programmes?
Our core focus is Australia and APAC. We fit into global frameworks and work alongside global partner marketing leads and agencies.
How do you measure success for partner marketing and MDF?
We typically report on fund utilisation, activity mix, engagement and lead metrics for campaigns, and directional contribution to pipeline where data is available.
Talk to us about partner marketing and MDF in APAC
If you need support with partner marketing or MDF programmes in Australia and APAC, Archetype can help you:
- Design clearer partner marketing and MDF frameworks
- Build campaign plays that partners actually want to run
- Execute co marketing activity with priority partners
- Report on what happened to your investment and what worked
Contact the Archetype APAC team to discuss your partner model, markets and priorities, and we will recommend an approach that matches your ecosystem and revenue goals.