Text100 is now Archetype

If you are looking for Text100, you are in the right place.

Text100 and Bite merged globally in 2018 and formally relaunched in 2019 as Archetype, a single communications and marketing agency designed for a world where marketing and communications have converged and every company is a technology company.

Today, Archetype brings together strategy, creative, communications and digital into one global team of more than 600 people across 21 offices worldwide.

If you worked with Text100, or you are searching for a tech specialist agency with that heritage, you will find the same mindset, many of the same people and an expanded set of capabilities at Archetype.

What happened to Text100?

Here is the short version.

  • Text100 and Bite combined their operations under their parent group, Next 15, with the intention of creating a new type of global agency.
  • In early 2019, that merger was formalised and the new agency Archetype was launched worldwide.
  • The Archetype name reflects the ambition to set the standard for the next generation of global agencies, built around integrated marketing and communications and finely tuned to individual markets.

There is no separate “Text100 agency” operating today. Text100’s teams, clients and experience are now part of Archetype.

Why the name Archetype?

When Text100 and Bite came together, the aim was not a cosmetic rebrand. The goal was to build an agency model suited to how brands operate now.

The Archetype name was chosen to signal that ambition:

  • It reflects the idea of setting a benchmark for modern communications and marketing agencies.
  • It recognises that marketing and communications are tightly connected, and that global brands need both strategic thinking and precise local execution.

In practical terms, this means clients get access to integrated teams that can move from narrative and strategy to creative, digital and PR inside one agency.

What stayed the same from Text100

If you knew Text100, several things will feel familiar.

  • Technology heritage

    Text100 built its reputation as a technology specialist. Archetype continues to focus on tech driven and innovation led brands, including global B2B tech, platforms, fintech, climate and adjacent categories.

  • Global mindset, strong APAC roots

    Text100’s long standing presence in Asia Pacific is part of Archetype’s regional network, with offices across Greater China, India, Singapore, Malaysia and Australia.

  • Consulting, creativity and execution in one team

    The commitment to combine strategic counsel, creativity and high quality delivery that Text100 was known for sits at the centre of Archetype’s model.

In short, the DNA of Text100 continues inside Archetype, strengthened by additional capabilities and scale.

What has evolved as Archetype

Since the launch of Archetype in 2019, several aspects have expanded beyond what Text100 alone offered.

Integrated services

Archetype brings together:

This integrated mix is designed to help brands build differentiated positions and adapt as markets and technologies shift.

Scale and footprint

Archetype now operates with 600+ people in 21 offices worldwide, giving clients access to local expertise with consistent global standards.

For former Text100 clients, that means more depth in key markets and more connected regional and global programmes.

If you were a Text100 client

If you previously worked with Text100 and are wondering where to go next:

  • Your historic Text100 teams and offices are now part of Archetype.

  • The services you knew, such as technology PR, media relations, thought leadership and integrated campaigns, are still available, alongside expanded creative and digital offerings.

If you would like to reconnect with the team, the easiest route is through the Archetype contact page or your nearest Archetype office, listed on the global and APAC sites.

What we do today as Archetype

If you arrived here by searching for Text100, here is what Archetype can help with now:

The focus is on building magnetic brands that attract the right attention and can sustain clear, credible stories across markets.

Frequently asked questions

Is Text100 still operating as a separate agency?
No. Text100 and Bite were consolidated into a single agency, Archetype, in 2019. The Text100 name is no longer used for client work.

Did Text100 simply rebrand, or was it a merger?
Text100 and Bite merged under their holding group, then launched as a new combined agency, Archetype. The rebrand reflects both the merger and a deliberate shift to a more integrated global agency model.

Are the people I worked with at Text100 still there?
Many former Text100 consultants moved into Archetype roles across regions. Leadership structures have evolved over time, but the continuity of tech and B2B expertise remains a core part of the agency.

Do you still specialise in technology and innovation?
Yes. Archetype built on Text100’s and Bite’s technology heritage and continues to work heavily with tech led and innovation focused brands.

How do I contact Archetype if I used to be a Text100 client?
You can reach the team via Archetype’s main site or through the regional APAC site, where office details and contact forms are available.

Talk to us about your next brief

If you arrived here searching for Text100, and you now need a partner for communications, PR or integrated marketing, Archetype can help you:

  • Pick up where previous work left off, with a stronger integrated offering
  • Reintroduce your brand across APAC and global markets
  • Build campaigns, narratives and programmes suited to how audiences work today

 

Contact the Archetype team to discuss your organisation, markets and priorities, and we will recommend an approach that fits your current stage and ambitions.