OUR GROUP
Archetype is part of <AVENIR GLOBAL>.
Archetype is one of three technology communications agencies in Marker Collective, which AVENIR GLOBAL acquired from Next 15 Group in November 2026. Same teams and leadership, with a larger international network behind the work.
HOW WE FIT TOGETHER
Archetype runs as Archetype, with a larger international communications group behind it.
Archetype is a communications-first integrated B2B marketing and communications agency. It sits within Marker Collective alongside Nectar, Outcast and the AI media intelligence platform Delve. In November 2026, AVENIR GLOBAL, the Montreal-based holding company of specialist communications firms, acquired Marker Collective from Next 15 Group.
Marker Collective continues as a distinct business led by CEO Helena Maus, and Archetype keeps its name, leadership and client teams. In Asia Pacific, that means the same people in Australia, Singapore, Malaysia, Greater China and India, now part of a network of specialist firms across North America, Europe, the Middle East and Asia Pacific.
The group structure
AVENIR GLOBAL
A Montreal-based holding and management company of specialist communications firms, marking its 50th anniversary in 2026. Its network spans Canada, the US, Europe, the Middle East and Asia Pacific.
VISIT AVENIR GLOBAL ↗
Marker Collective
A collective of three technology communications agencies, Archetype, Nectar and Outcast, built on a shared AI data and insight engine, Delve. Around 650 people in 20 offices.
VISIT MARKER COLLECTIVE ↗Marker Collective brands
Archetype
Strategic brand marketing and communications for technology brands and consumer brands becoming tech-first. In Asia Pacific, Archetype brings PR, content, creative, marketing and AI under one strategy.
ABOUT ARCHETYPE APAC ↗
Nectar
Boutique communications for high-growth industry and technology leaders.
VISIT SITE ↗
Outcast
Integrated communications for fast-moving, scaling technology brands in every sector.
VISIT SITE ↗
Delve
Marker's proprietary AI-powered media intelligence platform, turning real-time news and social coverage into executive-ready insight for marketing and communications teams.
VISIT SITE ↗The AVENIR GLOBAL network
NATIONAL Public Relations
Canada's leading public relations firm, working with clients across a wide range of sectors.
VISIT SITE ↗
Time & Space
Canadian insights, media strategy and execution agency covering go-to-market planning, brand building and performance marketing.
VISIT SITE ↗
SHIFT Communications
Data-driven integrated communications agency in the United States.
VISIT SITE ↗
Padilla
US public relations and communications company, home to brand consultancy Joe Smith and food and nutrition specialists FoodMinds.
VISIT SITE ↗
Madano
London-based strategic communications consultancy.
VISIT SITE ↗
Hanover
Strategic communications and public affairs consultancy with offices in London, Brussels, Dublin, Dubai and Riyadh.
VISIT SITE ↗
AXON
Healthcare communications specialists with offices in Toronto, the US, the UK and Europe.
VISIT SITE ↗
Cherry
London-based healthcare creative agency.
VISIT SITE ↗
Thinks Insight & Strategy
Research and strategy consultancy that helps organisations make sounder decisions and communicate more persuasively.
VISIT SITE ↗About our group
Who owns Archetype?
What is AVENIR GLOBAL?
What is Marker Collective?
Has anything changed for Archetype clients in Asia Pacific?
Which firms are in the AVENIR GLOBAL network?
Talk to the team behind your next program.
Archetype's APAC team works across Australia, Singapore, Malaysia, Greater China and India, with a wider group of specialist firms to draw on.