--- title: Archetype APAC - Type Out (2) description: The latest news, trends and tips with insights on marketing and communications. (2) --- #### TYPE OUT ### [ The Oasis Pricing Controversy and the Lessons for B2B](https://apac.archetype.co/blog/the-oasis-pricing-controversy-and-the-lessons-for-b2b) [![Picture of Jack Whitaker](https://apac.archetype.co/hs-fs/hubfs/Jack%20Whitaker%202%20(1).png?width=30&name=Jack%20Whitaker%202%20(1).png) ](https://apac.archetype.co/blog/author/jack-whitaker) [Jack Whitaker](https://apac.archetype.co/blog/author/jack-whitaker) September 02 2024 [Digital Marketing](https://apac.archetype.co/blog/tag/digital-marketing) ### [ Archetype Partners with BillWill to Transform Pre-Death Bill Planning](https://apac.archetype.co/blog/archetype-partners-with-billwill-to-transform-pre-death-bill-planning) [![Picture of Archetype](https://apac.archetype.co/hs-fs/hubfs/Global%20Content/Archetype%20-%20Logos/Archetype_Facebook_Avatar.jpg?width=30&name=Archetype_Facebook_Avatar.jpg) ](https://apac.archetype.co/blog/author/archetype) [Archetype](https://apac.archetype.co/blog/author/archetype) August 20 2024 [Agency News](https://apac.archetype.co/blog/tag/agency-news) ### [ Next 15 Unveils Marker: A New Tech Agency Collective](https://apac.archetype.co/blog/next-15-unveils-marker-a-new-tech-agency-collective) [![Picture of Archetype](https://apac.archetype.co/hs-fs/hubfs/Global%20Content/Archetype%20-%20Logos/Archetype_Facebook_Avatar.jpg?width=30&name=Archetype_Facebook_Avatar.jpg) ](https://apac.archetype.co/blog/author/archetype) [Archetype](https://apac.archetype.co/blog/author/archetype) August 08 2024 [Agency News](https://apac.archetype.co/blog/tag/agency-news) ### [ Is Your Strategy Still Right for the New Financial Year?](https://apac.archetype.co/blog/is-your-strategy-still-right-for-the-new-financial-year) [![Picture of Simon Lesch](https://apac.archetype.co/hs-fs/hubfs/APAC%20Content/APAC%20-%20Blog/Simon%20-%20Circle%20(Black).png?width=30&name=Simon%20-%20Circle%20(Black).png) ](https://apac.archetype.co/blog/author/simon-lesch) [Simon Lesch](https://apac.archetype.co/blog/author/simon-lesch) June 25 2024 [Brand Strategy](https://apac.archetype.co/blog/tag/brand-strategy) ### [ How PR and Creative Agency Collaboration Can Revolutionise Campaign Performance](https://apac.archetype.co/blog/how-pr-and-creative-agency-collaboration-can-revolutionise-campaign-performance) [![Picture of Simon Lesch](https://apac.archetype.co/hs-fs/hubfs/APAC%20Content/APAC%20-%20Blog/Simon%20-%20Circle%20(Black).png?width=30&name=Simon%20-%20Circle%20(Black).png) ](https://apac.archetype.co/blog/author/simon-lesch) [Simon Lesch](https://apac.archetype.co/blog/author/simon-lesch) May 29 2024 [Brand Strategy](https://apac.archetype.co/blog/tag/brand-strategy) ### [ Bite-sized strategies for a post-cookie world](https://apac.archetype.co/blog/bite-sized-strategies-for-a-post-cookie-world) [![Picture of Laura Bugelli](https://apac.archetype.co/hs-fs/hubfs/APAC%20Content/APAC%20-%20Blog/Laura%20-%20Circle%20Photo.png?width=30&name=Laura%20-%20Circle%20Photo.png) ](https://apac.archetype.co/blog/author/laura-bugelli) [Laura Bugelli](https://apac.archetype.co/blog/author/laura-bugelli) May 22 2024 [Digital Marketing](https://apac.archetype.co/blog/tag/digital-marketing) ### [ What Apple’s controversial iPad Pro ad can teach us about positive storytelling](https://apac.archetype.co/blog/what-apples-controversial-ipad-pro-ad-can-teach-us-about-positive-storytelling) [![Picture of Leon Spencer](https://apac.archetype.co/hs-fs/hubfs/Leon%20-%20Circle%20Photo.png?width=30&name=Leon%20-%20Circle%20Photo.png) ](https://apac.archetype.co/blog/author/leon-spencer) [Leon Spencer](https://apac.archetype.co/blog/author/leon-spencer) May 16 2024 [Brand Strategy](https://apac.archetype.co/blog/tag/brand-strategy) ### [ Agency vs in-house life?](https://apac.archetype.co/blog/agency-vs-in-house-life) [![Picture of Samuel Russin](https://apac.archetype.co/hs-fs/hubfs/APAC%20Content/APAC%20-%20Blog/Circle%20Team%20Photo.png?width=30&name=Circle%20Team%20Photo.png) ](https://apac.archetype.co/blog/author/samuel-russin) [Samuel Russin](https://apac.archetype.co/blog/author/samuel-russin) May 01 2024 [Office Life](https://apac.archetype.co/blog/tag/office-life) ### [ Mastering B2B Marketing: Crafting Compelling Content for Audience Engagement and Conversion](https://apac.archetype.co/blog/mastering-b2b-marketing-crafting-compelling-content-for-audience-engagement-and-conversion) [![Picture of Simon Lesch](https://apac.archetype.co/hs-fs/hubfs/APAC%20Content/APAC%20-%20Blog/Simon%20-%20Circle%20(Black).png?width=30&name=Simon%20-%20Circle%20(Black).png) ](https://apac.archetype.co/blog/author/simon-lesch) [Simon Lesch](https://apac.archetype.co/blog/author/simon-lesch) February 06 2024 [Digital Marketing](https://apac.archetype.co/blog/tag/digital-marketing) ### [ Maximising Marketing ROI: A Guide for VCs on Collaborating with Agencies](https://apac.archetype.co/blog/maximising-marketing-roi-a-guide-for-vcs-on-collaborating-with-agencies) [![Picture of Simon Lesch](https://apac.archetype.co/hs-fs/hubfs/APAC%20Content/APAC%20-%20Blog/Simon%20-%20Circle%20(Black).png?width=30&name=Simon%20-%20Circle%20(Black).png) ](https://apac.archetype.co/blog/author/simon-lesch) [Simon Lesch](https://apac.archetype.co/blog/author/simon-lesch) October 13 2023 [Digital Marketing](https://apac.archetype.co/blog/tag/digital-marketing)