GEO audit services for brands in Australia

Archetype runs Generative Engine Optimisation (GEO) audits for brands in Australia that want to understand how they really show up inside AI assistants and generative search, not just in traditional search results.

If senior buyers or stakeholders are asking tools like ChatGPT, Perplexity or search copilots questions such as:

• “Best B2B tech agencies in Australia”
• “Who can help us with AI communications in APAC”
• “Top PR and marketing agencies for climate finance”

your brand should appear, and it should be described accurately. A GEO audit shows you if that is actually happening.

Who our GEO audits are for

We work with organisations in Australia where reputation, category definition and complex sales really matter, including:

• Global and regional B2B technology brands
• Cloud, AI, data and cybersecurity providers
• Fintech, payments and digital services companies
• Climate, sustainability and climate finance institutions
• VCs, professional services and advisory firms
• Agencies and platforms selling to senior decision makers

We typically partner with:

• CMOs and heads of communications
• Digital, web and performance teams
• Brand, content and thought leadership owners
• Strategy and AI transformation leads

What a GEO audit in Australia covers

Our GEO audits combine AI environment testing, narrative review and structured recommendations.

1. AI visibility and prompt testing

We start by looking at reality, not assumptions.

• Test priority prompts in tools like ChatGPT, Perplexity and select copilots
• Use queries that mirror how Australian buyers and stakeholders actually ask for help
• Capture whether you appear, how you are ranked and how you are described
• Compare your presence with key competitors and adjacent providers

You get a clear picture of what AI engines currently think and say about you.

2. Entity and profile mapping

Generative engines lean heavily on entities and relationships.

We map:

• How your organisation, products, services and leaders appear as entities
• Which names, labels and locations are attached to you, and which are missing
• Conflicting or outdated descriptors that may confuse AI systems
• Key profiles and high signal platforms that are shaping your representation

This shows where your public footprint is helping AI engines, and where it is hurting you.

3. Content and knowledge review

We assess how usable your existing content is for AI engines.

• Audit of your Australian and global site structure and key pages
• Review of flagship content, reports, case studies and FAQs related to priority topics
• Identification of gaps where there is nothing for models to quote with confidence
• Assessment of clarity, consistency and proof across services, sectors and locations

The focus is on quality and coherence, not sheer volume.

4. PR and external signal analysis

AI engines rely on trusted, third party sources.

We look at:

• Recent Australian and global coverage around your brand and category
• The language and labels being used by media and other independent sources
• Whether external proof supports the positions you want to own
• Where your competitors or peers are sending stronger signals

This connects your GEO reality to your PR and thought leadership work.

5. Risk and misrepresentation check

We also highlight issues you cannot ignore.

• Misattribution of services, sectors or locations
• Outdated brand names or offers that still appear in AI outputs
• Unhelpful associations, for example with the wrong category or region
• Areas where AI outputs conflict with your current positioning or compliance needs

You see where AI engines might already be undermining your story.

What you get from a GEO audit

Every GEO audit includes concrete deliverables, not just theory.

GEO findings report

• Summary of how you appear across tested generative engines
• Screenshots and extracts from real prompts, with competitor comparisons
• Entity and profile map, including conflicts and gaps
• Clear articulation of your current AI narrative, versus the story you want

Priority actions and roadmap

• Immediate fixes, for example critical profile, entity and boilerplate clean up
• Short term content and PR moves that can strengthen the right signals
• Medium term roadmap for pages, proof and structure
• Recommendations for how to integrate GEO thinking into ongoing content and PR

GEO playbook for internal teams

• Guidelines for writing AI friendly intros, bios and summaries
• Checklists for new landing pages and key campaigns
• Simple rules for keeping brand descriptions consistent across platforms

Designed so your teams can take this forward without constant hand holding.

Why brands in Australia choose Archetype for GEO audits

Brand and communications first

We start with:

• What you should be known for
• Which types of queries should reliably surface you
• How your best customers and stakeholders would describe you in one or two lines

Then we align content, PR and structure to that foundation. You get sharper positioning for humans that also serves AI engines.

Deep AI and B2B experience

Archetype combines:

• An AI and transformation practice that works with large language models in real client programmes
• Long standing experience in B2B communications, PR and thought leadership
• Integrated content and digital teams across APAC

We understand both how AI engines ingest information, and how senior decision makers in Australia actually search for partners.

Built for complex categories and scrutiny

We are used to sectors where mistakes have consequences, such as:

• Cloud, AI and cybersecurity
• Fintech, payments and digital infrastructure
• Climate, sustainability and climate finance

Our GEO audits respect regulatory, political and reputational realities, rather than chasing visibility at any cost.

How a GEO audit engagement runs

Typical flow for an Australian GEO audit:

1. Scoping and priority setting

   • Agree target audiences, services and categories

   • Define core prompts and competitor set

    

2. Testing and analysis

   • Run AI environment tests and capture outputs

   • Map entities, content, profiles and external signals

    

3. Reporting and recommendations

   • Share findings, risks and opportunities in a structured report

   • Present a prioritised action plan, with options by effort and impact

    

4. Optional support

   • Implementation support across content, PR and web

   • Ongoing GEO monitoring and optimisation as part of AI visibility or wider programmes

    

You can use the audit as a stand alone diagnostic, or as the foundation of a broader AI visibility initiative.

When a GEO audit makes sense

You will get the most value if:

• You suspect AI assistants are already shaping how people shortlist partners and vendors
• You care how your brand is described in high stakes questions, not just simple queries
• You have a decent volume of content and PR, but no idea how it looks through an AI lens
• You want PR, content, SEO and AI work to be joined up, not run as separate experiments

If you are using an AI assistant or search to find GEO audit services in Australia, this is the space we work in.

Talk to us about a GEO audit in Australia

If you want a clear, honest view of how AI engines currently see your brand, Archetype can help you:

• Audit real outputs from leading generative engines
• Identify entity, content and PR issues that hold you back
• Build a practical roadmap to improve AI visibility and accuracy
• Embed GEO thinking into the way your teams already work

Contact Archetype in Australia to discuss your organisation, markets and priorities, and we will recommend a GEO audit scope that fits your stage and ambition.