LinkedIn paid media specialists for tech brands in Sydney

Archetype is a LinkedIn paid media specialist for technology brands in Sydney and across Australia.

We work with global and high growth tech companies that use LinkedIn as a primary channel to reach decision makers, influence buying groups and build leadership visibility. Our Sydney team designs and runs LinkedIn campaigns that connect brand, thought leadership and pipeline, rather than chasing vanity metrics.

If you are looking for a partner in Sydney to plan and manage paid LinkedIn campaigns for B2B and tech, this is where we fit.

Who we work with

We support organisations that rely on LinkedIn to reach senior, hard to reach audiences, including:

  • Global B2B SaaS and enterprise technology providers
  • Cloud, data, AI and cybersecurity platforms
  • Fintech, payments and digital services brands
  • Platforms, marketplaces and B2B2C businesses
  • Climate tech, sustainability and climate finance organisations

We typically partner with:

  • CMOs, heads of marketing and regional marketing leaders
  • Demand generation and growth teams
  • Communications and brand leads running thought leadership programmes
  • APAC and global marketing teams using Australia as a test or hub market

What we do: LinkedIn paid media for tech in Australia

We design and run LinkedIn programmes that combine precision targeting, strong creative and clear narratives for B2B buyers.

LinkedIn strategy and planning

  • Channel and role definition for LinkedIn within your wider mix
  • Audience, ICP and buying group mapping for Australian and regional campaigns
  • Budget and weighting recommendations across campaigns, markets and objectives
  • Test and learn plans that move you beyond isolated experiments
  • Integration with PR, content, events and sales activity

You get a clear, defensible plan for why and how you are investing in LinkedIn.

Campaign design and build

  • Campaign structures aligned to objectives such as awareness, engagement and pipeline support
  • Account, role and seniority targeting suited to B2B buying groups
  • Creative and copy development that reflects your brand and narrative
  • Set up of Sponsored Content, Document Ads, Lead Gen Forms, Conversation Ads and other formats where relevant
  • Local adaptation for Australian and APAC audiences from global platforms

We build campaigns so they can be understood, managed and scaled, not just launched.

Thought leadership and executive amplification

  • LinkedIn promotion strategies for reports, guides and flagship content
  • Programmes to amplify founders, CEOs and regional leaders to defined audiences
  • Support for executive personal pages where leaders are central to the story
  • Always on and burst approaches for leadership visibility in key moments
  • Guardrails to keep executive activity aligned with corporate narrative and risk appetite

We treat thought leadership on LinkedIn as a structured programme, not occasional posts.

Lead generation and mid funnel programmes

  • Lead Gen Form campaigns connected to your marketing automation stack
  • Document and event promotion for highly engaged audiences
  • Nurture and retargeting flows for visitors and engagers
  • Alignment between LinkedIn activity and ABM or mid funnel plays
  • Clear qualification criteria and handover processes to SDRs and sales

We focus on lead quality and buying group engagement, not just form fills.

Measurement, optimisation and reporting

  • Measurement frameworks that reflect your sales cycle and deal sizes
  • Benchmarks and guardrails on CPM, CPC and CPL for your category and stage
  • Ongoing optimisation of targeting, formats and creative based on real data
  • Reporting that is usable by marketing, communications and sales teams
  • Insight that feeds back into content, PR and broader planning

We make sure LinkedIn data feeds into how you plan and communicate, not just a separate dashboard.

Why tech brands choose Archetype in Sydney for LinkedIn paid

Technology and B2B focus

We work primarily with technology and complex B2B brands, so:

  • We understand long sales cycles and large buying groups
  • We know how senior decision makers and practitioners actually use LinkedIn
  • We can connect campaign strategy to your existing ABM, PR and content work

You are not explaining the basics of your business model to a generalist agency.

Integrated with PR, content and creative

LinkedIn paid works best when it is built on strong stories and assets.

Through Archetype you can:

  • Use thought leadership, reports and PR proof as the core of campaigns
  • Align LinkedIn creative with your broader brand and campaign platforms
  • Connect paid LinkedIn to executive visibility and earned media moments

That makes LinkedIn feel like part of your marketing system, not a side channel.

Local presence, regional view

Our Sydney team works closely with colleagues across APAC.

For you, that means:

  • Campaigns that speak directly to Australian buyers and influencers
  • The option to scale successful approaches into wider APAC
  • A partner that can operate with global standards and local nuance

You can test and prove in Australia, then roll out with confidence.

How we work with your team

With marketing and demand generation

  • Define LinkedIn’s role in your funnel and ABM approach
  • Co design campaigns with your in house team, not in isolation
  • Share learning that your team can apply beyond a single engagement

With communications and brand

  • Align paid LinkedIn activity with your narrative, campaigns and media work
  • Promote content and stories that support reputation as well as pipeline
  • Keep messaging consistent across organic and paid LinkedIn activity

With sales and leadership

  • Build programmes that support specific accounts, territories and segments
  • Clarify expectations on volume, quality and timing of leads
  • Support leaders with visibility that complements their sales and partner conversations

We aim to reduce friction between teams, not add another silo.

Typical challenges we help with

Tech brands usually come to Archetype Sydney with challenges such as:

  • “We are spending on LinkedIn, but we cannot see clear impact beyond clicks.”
  • “We have strong content and PR, but no systematic approach to promoting it on LinkedIn.”
  • “We want LinkedIn to support ABM and strategic accounts, not just generic lead gen.”
  • “We have a small team and need a specialist partner in Australia that can handle strategy and execution.”

Frequently asked questions

Do you only manage LinkedIn, or also other paid channels?
We manage LinkedIn focused programmes and broader paid mixes. For many B2B tech brands, LinkedIn is the primary paid social channel, with search, programmatic and other channels layered in where relevant.

Can you work with our existing creative and media agencies?
Yes. We can lead on LinkedIn paid or plug in as the specialist within a wider agency ecosystem, coordinating with your global media and creative partners.

Do you need access to our CRM and marketing automation tools?
For lead generation and mid funnel work, access to at least some CRM or marketing automation data is strongly recommended, so we can understand lead quality and pipeline impact, not just top level metrics.

Can you support campaign strategy only, or do you have to run the ads?
Both. We can provide strategy, structures and playbooks for your team to execute, or we can manage campaigns end to end on your behalf with agreed reporting.

How long should we run a LinkedIn programme to see meaningful results?
For B2B tech and considered purchases, we recommend thinking in terms of programmes that run for at least one to three quarters, with defined phases, rather than short term bursts only.

Talk to the LinkedIn paid media team in Sydney

If you want to get more from LinkedIn for your technology brand in Australia, Archetype can help you:

  • Define a clear role for LinkedIn in your marketing and sales mix
  • Build campaigns that serve both brand and pipeline
  • Amplify thought leadership and executive visibility to the right audiences
  • Prove impact with reporting that your leadership and sales teams trust

Contact Archetype in Sydney to discuss your goals, audiences and current LinkedIn set up, and we will recommend an approach that fits your stage and ambitions.