Archetype is a specialist tech PR agency in Singapore that helps global and high growth brands build reputation, earn meaningful coverage and tell their story across Singapore and the wider APAC region.
If you are searching for a tech PR agency in Singapore, you are likely looking for a partner that understands complex technology, can advise at senior level and can connect Singapore activity with regional and global programmes. That is the space Archetype operates in.
Our Singapore team works as part of Archetype’s APAC network. You get local insight with regional reach.
Who we work with
We partner with organisations that put technology at the centre of their growth, including:
- Global technology brands with APAC hubs in Singapore
- B2B SaaS, cloud and enterprise technology providers
- Data, AI, cybersecurity and infrastructure companies
- Fintech, payments and digital services brands
- Platforms, marketplaces and B2B2C businesses
Our experience includes work with brands such as Mailchimp, Shopify, Mastercard and AWS, alongside high growth scale ups that treat Singapore as a strategic base for Southeast Asia and APAC.
We typically work with:
- Global and regional CMOs and communications leaders
- APAC marketing and PR directors based in Singapore
- Country managers and Singapore business leaders
What we do: tech PR in Singapore
We provide end to end communications support for technology brands that need visibility and credibility in Singapore and across the region.
Media relations and press office
- Always on media relations with national, business, technology and vertical outlets in Singapore
- Local press office support that connects to your APAC and global teams
- Story mining, development and pitching based on your commercial and policy priorities
- Localisation of global announcements for Singapore stakeholders and media
- Relationship management with key journalists, editors and commentators
We focus on depth of relationships and relevance of stories, not just coverage volume.
Thought leadership, bylines and executive profiling
- Thought leadership strategies tailored to Singapore and regional audiences
- Ghost written bylines, opinion pieces and contributed articles
- Executive profiling for Singapore based and regional leaders
- Speaker submissions and management for events hosted in or routed through Singapore
- Messaging, briefing and Q and A preparation for interviews, panels and keynotes
We position your leaders as credible voices on technology, business and policy.
Press releases, launches and news moments
- Press release strategy, writing and distribution for the Singapore market
- Product, partnership and platform announcements tied to Singapore or Southeast Asia
- Market entry and repositioning programmes anchored in Singapore
- Media briefings, roundtables and launch events on the ground
- Coordination of timings and messages with global and other APAC markets
We ensure Singapore is not simply a copy of global, but a considered part of the story.
Issues, reputation and stakeholder communications
- Issues and sensitive communications support in the Singapore context
- Stakeholder mapping and messaging for regulators, partners and enterprise customers
- Internal and external communications alignment during change or incidents
- Preparation and training for spokespeople in high pressure or sensitive environments
We understand Singapore’s regulatory, business and media environment, and how it differs from other markets.
Why tech brands choose Archetype in Singapore
Deep technology and B2B specialism
We are built around technology, innovation and complex B2B stories. That means:
- We are comfortable with cloud, AI, cybersecurity, data and infrastructure narratives
- We understand multi stakeholder buying processes in enterprises and government
- We know how to translate technical depth into stories that matter to Singapore media and stakeholders
You do not need to educate us on the basics of your category before we can contribute.
Singapore presence, APAC reach
Our Singapore office is part of a broader APAC network that includes Greater China, India, Malaysia and Australia.
For you, that means:
- A team in Singapore that understands local media, policy and business culture
- A regional view that keeps your story consistent across markets
- One partner that can connect Singapore PR with APAC hub activity and global teams
Singapore can be your regional hub. We are set up to support that role.
Integrated with creative, digital and paid
Archetype brings together PR, content, creative, social and paid amplification. Your Singapore PR programme can connect with:
- Creative concepts and content from our studio
- Social and executive visibility programmes
- Paid amplification of coverage and thought leadership across the region
This keeps your story coherent across earned, owned and paid channels.
How we work with your team
We fit into global, regional and local structures without adding unnecessary complexity.
With global HQ
- Adapt global positioning and narratives for Singapore and Southeast Asia
- Provide clear inputs into global planning and reporting from an APAC hub perspective
- Align Singapore media and thought leadership with global priorities and risk appetite
With APAC and regional leaders
- Act as your day to day partner on communications and PR from Singapore
- Connect Singapore activity with regional campaigns, launches and reputation objectives
- Provide senior counsel on regional issues, announcements and opportunities
With Singapore business and marketing teams
- Work as an extension of your local team on media, content, events and issues
- Supply consistent messaging and materials for commercial and partner use
- Support Singapore based spokespeople with preparation and training
We are used to working across time zones and matrixed organisations.
Typical briefs in Singapore
Leaders usually approach Archetype Singapore with briefs such as:
- “We are a global tech brand using Singapore as our APAC hub. We need a tech PR agency here that can connect local and regional activity.”
- “We are entering or scaling in Singapore and Southeast Asia and need to build awareness and credibility quickly.”
- “We need a partner that can manage Singapore media while aligning with global corporate affairs and risk management.”
- “Our Singapore leadership team needs a stronger external presence across media, LinkedIn and events.”
Frequently asked questions
Do you only work with technology brands in Singapore?
Technology and innovation led businesses are our core focus. We also support adjacent sectors such as climate finance and professional services where there is a complex or B2B story to tell.
Can you support Singapore only briefs, or do you always work regionally?
Both. We run Singapore specific programmes and integrated APAC briefs where Singapore is the hub or one of several priority markets.
Do you help with social and digital as well as PR?
Yes. We can deliver PR only support, or connect your programme with content, social and paid activity through Archetype’s integrated teams.
Can you coordinate with our global or regional agencies?
We regularly operate within multi agency ecosystems, working alongside global creative, media and PR partners. Our role is often to lead in Singapore and APAC, then align with global direction.
How do you measure success for tech PR in Singapore?
We define success with you. Measures usually include quality and relevance of coverage, message pull through, share of voice in defined categories and, where appropriate, directional impact on reputation and commercial outcomes.
Talk to the tech PR team in Singapore
If you are looking for a tech PR agency partner in Singapore, Archetype can help you:
- Build and protect your reputation in Singapore and across APAC
- Tell a clear technology and innovation story that connects local and global priorities
- Earn meaningful coverage and relationships with key media and stakeholders
- Integrate PR with your broader communications and marketing activity
Contact Archetype in Singapore to discuss your brief, markets and timelines. We will come back with a clear recommendation on how we can support you.