Create the Incredible

With creators generating massive amounts of data, efficient storage and workflow management has become paramount. To address this, Western Digital launched SanDisk Professional, a brand designed specifically for creators' needs but they needed help to ensure their audience saw it for what it was - the ultimate content creation solution.

To generate awareness and understanding of the SanDisk Professional's data storage capabilities, we created a unique on-ground launch event and invited relevant media partners (influencers, content creators, various media platforms) to learn how to use the product to its fullest potential and experience it themselves through informative sessions and interactive workshops. We also forged a strategic partnership with Red Chillies Entertainment, an Indian film production company, for the movie "Darlings" driving media collaborations and reviews to validate product superiority.