Employer brand and internal communications for tech teams in APAC

Archetype helps technology companies in APAC build employer brands and internal communications that attract the right people, keep them informed and support change without creating noise or confusion.

We work with HR, people and communications leaders who need more than recruitment campaigns. The focus is on clear narratives, honest storytelling and practical channels that work in real organisations, across multiple markets.

If you are looking for support with employer brand or internal communications for tech teams in APAC, this is where we operate.

Who we work with

We support organisations where talent and culture are core to the strategy, including:

Global and regional B2B tech companies
SaaS, cloud, AI and data platforms
Cybersecurity, fintech and digital services brands
High growth scale ups and expansion stage companies
Tech enabled businesses with distributed teams across APAC

We typically partner with:

Chief people officers and HR leaders
Employer brand and talent acquisition teams
Internal communications and corporate communications leads
Regional and country leadership teams

What we do: employer brand and internal communications in APAC

We help you tell a coherent, realistic story about what it is like to work in your organisation, then bring that story to life inside the business.

Employer brand strategy and narrative

Employer value proposition (EVP) development for APAC or priority markets
Messaging frameworks for candidates, employees, managers and alumni
Storylines that connect mission, product, culture and ways of working
Guidance on where to be aspirational and where to be brutally honest
Playbooks for how the employer brand should show up across channels and markets

You get a clear, usable story that talent teams, managers and leaders can work with.

Talent attraction and recruitment communications

Campaign concepts and messaging for priority talent segments
Copy and creative for careers sites, job descriptions and recruitment marketing
Content for LinkedIn, Glassdoor and other talent platforms
Case studies and profiles that show real people and real work
Toolkits for recruiters and hiring managers

We focus on clarity, fit and differentiation, not generic perks and slogans.

Internal communications frameworks

Internal communications strategies for APAC or multi market teams
Channel audits and recommendations for how to use email, intranet, chat and live formats
Message architecture that keeps global, regional and local stories aligned
Annual and quarterly internal comms calendars tied to business priorities
Templates and guidelines for managers and functional leaders

This provides a structure that reduces noise and repetition.

Change and transformation communications

Communication plans for reorganisations, new strategies and operating model changes
Messaging and Q and A for employees, managers and key talent segments
Support for leadership announcements and town halls
Coordination of global, regional and local messages during change
Feedback loops so leaders hear what is landing and what is not

We help you communicate change in a way that respects people and reduces speculation.

Culture, engagement and leadership visibility

Campaigns and content to support values, behaviours and culture programmes
Internal profiling of teams, leaders and stories from across the region
Support for leadership communications that feel human and grounded
Integration of internal and external narratives where appropriate

We avoid forced “culture content” and focus on stories that feel authentic.

Why tech companies choose Archetype in APAC

Deep technology and B2B context

We work with tech and innovation led businesses every day. That means:

We understand how engineering, product, sales and customer teams actually work
We know the challenges around hiring and retaining specialist skills
We see how business decisions, strategy and market moves affect the employee experience

Your employer brand and internal story will be grounded in commercial and product realities, not separated from them.

Regional footprint with local nuance

With teams in Greater China, India, Singapore, Malaysia and Australia, we can:

Adapt global employer brands for APAC markets
Reflect differences in talent expectations, labour markets and culture across countries
Help you balance global consistency with local flexibility in internal comms

This matters when you are communicating with teams in Sydney, Singapore, Bengaluru and Shanghai from a single regional or global centre.

Integrated view across external and internal

Employer brand, corporate brand and internal communications should support each other.

As an integrated agency, we connect:

Employer narratives with corporate and product stories
Internal communications with external reputation and media
Leadership visibility inside the organisation with their external thought leadership

That gives you one coherent spine, rather than three separate stories.

How we work with your teams

With HR and people leaders

Define the employer brand narrative and EVP
Shape talent attraction campaigns and internal communications plans
Provide content and tools HR can use with limited internal creative resources

With internal communications and corporate comms

Align internal and external messages to avoid contradictions
Share storylines, proof points and content across teams
Support high stakes communications around change, issues or strategy

With leadership and managers

Help leaders explain direction, decisions and trade offs clearly
Provide materials and briefing notes for all hands and team meetings
Equip managers with simple tools rather than overloading them

We aim to reduce the burden on internal teams, not create more work.

Typical briefs we answer

Clients usually come to Archetype with questions such as:

“We need a clear employer brand for APAC that matches our global story but reflects our local reality.”
“Our internal communications are fragmented and reactive. We need structure and better narratives.”
“We are going through change and need to communicate it to teams in Australia and APAC in a responsible way.”
“We struggle to explain why people should join and stay, beyond stock phrases and broad mission statements.”

What good employer brand and internal communications look like

For tech organisations in APAC, healthy employer and internal communications typically mean:

A clear, realistic explanation of what the organisation does, how it works and what it expects
Candidates who arrive with accurate expectations, not just marketing lines
Employees who understand strategy, priorities and how their work fits in
Fewer surprise reactions to change, because the broader story is understood
Leaders who are visible and consistent, without over exposure

We help you build this over time, rather than relying on one off campaigns.

Frequently asked questions

Do you only work on employer brand, or also broader internal communications?
Both. Many engagements start with an EVP or recruitment challenge, then extend into internal narrative, channels and change communications.

Can you support global employer brand work, or only APAC adaptations?
We can lead global employer brand projects or focus on adapting an existing global EVP for APAC. The model depends on where you are in your journey.

How do you handle sensitive topics, such as restructures or performance issues?
We work alongside HR and legal to develop clear, responsible communications that respect people while protecting the organisation.

Do you create content as well as strategy?
Yes. We provide full execution support, including copy, design and templates for internal campaigns and recruitment marketing.

How do you measure impact in employer brand and internal communications?
Metrics vary, but often include quality of applicants, offer acceptance rates, internal engagement indicators, clarity feedback from employees and directional links to retention and performance.

Talk to us about employer brand and internal communications in APAC

If you want to strengthen employer brand and internal communications for tech teams in APAC, Archetype can help you:

Define a clear, honest employer narrative for the region
Attract the right candidates with realistic, distinctive stories
Build internal communications that support strategy and change
Align what you say externally with what people experience internally

Contact the Archetype APAC team to discuss your organisation, markets and current challenges, and we will recommend an approach that fits your structure, stage and ambitions.