Strategic communications and PR
Your reputation is your most valuable asset. Archetype APAC helps tech and B2B brands shape how they are seen by customers, partners, media and policymakers. We combine deep sector knowledge with rigorous strategy so every announcement, campaign and conversation builds trust, credibility and demand.
From narrative development to media relations and crisis response, we help you show up with clarity and confidence in the moments that matter.
What strategic communications means for tech and B2B brands
Building a profile in tech and B2B markets is not about quick hits. Long sales cycles, complex products and multiple stakeholders mean you need a clear story and consistent presence across channels.
At Archetype APAC we:
- Turn complex propositions into simple, memorable narratives
- Align leadership, marketing and communications around the same story
- Use insight and data to decide where and how to show up
- Connect PR, content, digital and social so each amplifies the others
The result is a communications programme that supports pipeline, partnerships and long term brand value, not just coverage volume.
Corporate and tech PR
Your audiences are busy and sceptical. We help you cut through with stories that are relevant, timely and distinctive.
We support clients with:
- Media relations and storytelling
Identifying the angles that matter, building relationships with key journalists and outlets, and landing stories that advance your commercial goals. - Executive profiling and thought leadership
Positioning your leaders as credible, informed voices on the issues your buyers care about, through media interviews, opinion pieces, speaking slots and owned content. - Launches, funding and corporate milestones
Planning and executing announcements around launches, funding rounds, partnerships and new markets so they reach the right decision makers in Australia and across APAC.
Issues and crisis management
Every brand operates in a risk environment. For tech and digital businesses the stakes are often higher, with security, data, regulation and platform dependencies in play.
We help you prepare and respond through:
- Risk and scenario planning
Mapping likely issues, building scenarios and defining roles, owners and decision paths before a crisis hits. - Crisis communication playbooks
Practical guidance on lines to take, stakeholder mapping, channel usage, Q and A documents and escalation protocols, tailored to your organisation and markets. - Real time support when it matters
Advising leadership teams on messaging, handling media approaches, preparing spokespeople and aligning internal and external communications in high pressure situations.
Our focus is to protect your licence to operate while preserving as much trust as possible with customers, partners and regulators.
Reputation and stakeholder communications
The strongest brands are clear about what they stand for and show up consistently over time. We help you define that centre of gravity and bring it to life for different audiences.
Our work includes:
- Narrative and messaging development
Defining your overarching story, proof points and key messages by audience, so everyone from the CEO to sales can explain who you are and why you matter. - Stakeholder and policy communications
Supporting engagement with partners, industry bodies, investors and government with tailored messaging, materials and engagement plans. - Integrated campaigns
Bringing your narrative to life through PR, social, digital and events, so each activity builds on the last rather than living in silos.
This is where we often connect closely with our Digital and ABM, Content and thought leadership, and AI and transformation services to make sure reputation building also supports commercial outcomes.
How we work with you
We work as an extension of your team, not just a supplier.
Typical engagements include:
- A retained communications and PR programme for Australia or APAC
- Project based support for launches, funding rounds or market entries
- Issues and crisis readiness, including audits and playbook development
- Support for global narratives that need to land in local markets
We plug into your existing structures and agencies, or help you build a modern communications function from the ground up.
Talk to us about your communications priorities
Whether you are preparing for a major announcement, entering a new market or needing to stress test your crisis readiness, we can help.
Ready to strengthen your communications strategy? Contact the Archetype APAC team to discuss your plans and see how strategic communications and PR can support your next stage of growth.