About Archetype APAC | Tech Communications & Marketing Agency

Archetype is a global communications and marketing agency, partnering with the world’s most ambitious brands to turn bold ideas into real impact.

Across Asia-Pacific, we combine local expertise with the power of a global network. With offices in Singapore, Hong Kong, Kuala Lumpur, Shanghai, Beijing, Sydney, Mumbai, Delhi and Bangaluru, our teams work side-by-side with clients to navigate diverse markets, cultures, and audiences.

From brand strategy and storytelling to digital, creative, and integrated campaigns, we deliver work that cuts through complexity and creates measurable business outcomes.

We're a full-service, interdisciplinary agency, committed to optimising value across earned, owned, social, and paid. We blend data, brand strategy, strategic comms and digital marketing to shape customer journeys that efficiently navigate the nuanced challenges facing our clients across APAC.

Whether you're looking to manage reputational risk, launch a new product, redefine your brand identity, or optimise your digital presence, our specialist teams combine human-centric thinking with cutting-edge methodologies to create transformative campaigns.

REGIONAL LEADERSHIP TEAM

Local focus, global strength

Archetype APAC is part of a connected network of offices spanning EMEA and the Americas. Our clients benefit from both the agility of local teams and the strategic support of our global hubs, ensuring every campaign has reach, consistency, and cultural nuance.

Our APAC region is led by a dynamic group of managing directors who bring together deep market knowledge and forward-thinking leadership:

Sunayna Malik (India), Merry Chen (China), Mei Ling Yeow (APAC), Tiam Siang Lee (Malaysia), Marc Ha (APAC), John Ko (APAC), Liz Weselby (Australia), and Simon Lesch (APAC).

Amazon

Bosch

Airbnb

Danone

Databricks-1

Ericsson

Ikea

Jabra

Kone

Kyndryl

MailChimop

MSD

Nvidia

PANW

Pizza Hut

Siemens

Meet Our Leadership: Visionaries Guiding Your Marketing Success

Our leadership team is a dynamic ensemble of seasoned marketing professionals, each bringing a wealth of experience and a dedication to innovation. Our leaders are not just experts in their fields; they are visionaries who shape the future of marketing in the Asia-Pacific region. They are deeply committed to driving growth and excellence across all our client engagements.

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