AI and ChatGPT consultancy for organisations in Australia

Archetype helps organisations in Australia turn AI and large language models into everyday tools that improve how people work.

We specialise in ChatGPT training, onboarding and workflow design, so your teams know what AI is for, how to use it safely, and how to embed it into their day to day tasks.

From pilots with small teams through to organisation wide rollouts, we work with leaders who want AI to drive real productivity and quality, not just experimentation.

Who we work with

We support organisations that need structured, responsible AI adoption rather than ad hoc usage, including:

  • Technology and B2B brands with complex knowledge work
  • Professional services, consulting and creative agencies
  • Corporate communications and marketing teams
  • Member bodies, not for profits and public sector organisations

We work with senior leaders, digital and transformation teams, and functional heads who are accountable for both innovation and risk.

What we do: AI consultancy and ChatGPT enablement

We focus on making AI and ChatGPT practical, safe and embedded in real work.

AI strategy and guardrails

  • Assessment of current AI use across teams
  • Clear, pragmatic AI principles and usage guidelines
  • Risk, privacy and confidentiality considerations for tools such as ChatGPT
  • Alignment with your existing policies, legal and IT requirements
  • Roadmaps for phased AI adoption across teams

ChatGPT training and onboarding

We design and deliver training programmes for different levels of the organisation.

  • Executive and leadership briefings on AI and LLMs
  • Introductory ChatGPT training for whole teams
  • Advanced sessions on prompt design, workflow building and quality control
  • Role specific training, for example for comms, marketing, research, operations or client service
  • Train the trainer programmes so internal champions can keep skills moving

Training is delivered through a mix of live workshops, hands on exercises, example workflows and follow up resources.

Led by AI trainer Simon Lesch

Our programmes in Australia are led by Simon Lesch, APAC Lead AI and Transformation at Archetype. Simon is a senior strategist and practitioner who works with global brands and organisations such as the Green Climate Fund and Mastercard on applying AI and ChatGPT to real communications and marketing workflows. He combines deep experience in B2B tech, paid social and content with a pragmatic, human centred approach to AI that helps teams feel confident, safe and informed rather than overwhelmed.

Workflow and use case design

We help you move from theory to repeatable, documented ways of working.

  • Discovery of high value AI use cases by team and role
  • Design of end to end workflows where ChatGPT supports, not replaces, people
  • Templates, prompt libraries and process guides for everyday tasks
  • Integration points with existing tools and platforms where appropriate
  • Change support to get people using and improving the workflows

Communications, adoption and change

  • Successful AI rollouts depend on trust, clarity and communication.
  • Internal communications plans to explain the why, what and how of AI
  • Support for internal champions and early adopters
  • Feedback loops to capture risks, successes and new opportunities
  • Reporting back to leadership on adoption, sentiment and impact

Special focus on ChatGPT and applied LLMs

We are focused on applied AI, with ChatGPT and other large language models at the centre of practical use.

We help teams use ChatGPT for:

  • Research synthesis and first draft creation
  • Content and copy support, with strong editorial control
  • Meeting notes, summaries and knowledge capture
  • Idea generation, scenario planning and refinement
  • Process documentation, training material and internal comms

We are technology agnostic, however we are experienced in working with the OpenAI ecosystem and enterprise grade deployments.

Why organisations in Australia work with Archetype

Deep experience with communications, marketing and knowledge work

We come from a background in communications, marketing and complex B2B storytelling. That means we understand:

  • How work actually gets done inside teams
  • Where AI can save time without damaging quality or trust
  • How to balance creativity, judgement and automation

Practical, people centred approach

We do not sell hype. We focus on:

  • Clear explanations that non technical teams can understand
  • Realistic workflows that people will actually use
  • Guardrails that make leaders and risk owners comfortable

Local presence, global perspective

Based in Australia with a broader APAC & global footprint, we combine local context with insight from how AI is being adopted by global organisations.

You get examples, references and practices that match Australian expectations on privacy, safety and workplace culture, alongside knowledge of global standards.

Typical briefs we respond to

Leaders usually come to Archetype with questions such as:

  • “Our people are already using ChatGPT, but we have no policy, training or guardrails. Where do we start?”
  • “We want to move from experimentation to real AI enabled workflows in marketing and communications.”
  • “We need an AI and ChatGPT training programme for our teams in Australia that is practical and safe.”
  • “We are being asked about AI by our board and staff. We need a clear approach and a way to communicate it.”

Frequently asked questions

Do you only work with teams in Australia?
Our AI consultancy work is led from Australia and often starts here. We can extend programmes across APAC or globally where needed, working with your internal teams and partners.

What tools do you work with?
We regularly work with ChatGPT and the wider OpenAI ecosystem. We can also support you in evaluating and using other LLM tools, depending on your IT and security requirements.

Is this technical implementation or business enablement?
Our core strength is business enablement: strategy, policy, training, workflow design and adoption. Where deep technical build is required, we work alongside your internal teams or specialist partners.

Can you tailor training to specific functions?
Yes. We regularly design function specific sessions for communications, marketing, HR, operations, client service and leadership groups.

How do you measure success?
We agree success measures with you. These often cover adoption, confidence, time saved on specific workflows, quality checks and qualitative feedback from teams and leaders.

Talk to us about AI and ChatGPT in your organisation

If you want to introduce AI and ChatGPT into your organisation in a structured, responsible way, Archetype can help you:

  • Set a clear, practical AI direction for your teams in Australia
  • Train and onboard people so they use ChatGPT with confidence and care
  • Design workflows where AI supports, rather than replaces, human judgement
  • Communicate the change in a way that builds trust and momentum

Contact the Archetype Australia team to discuss your organisation, your current AI usage and the outcomes you want to see, and we will recommend a programme that fits your needs.