APAC communications and PR partner for global tech brands

Archetype is the APAC hub agency for global and regional tech brands that need strategic communications, media relations and integrated campaigns across Asia Pacific.

From Greater China and India to Singapore, Malaysia and Australia, our teams combine deep local insight with a single regional strategy. We help global CMOs, communications leaders and regional marketing heads build reputation, earn coverage and drive demand in the markets that matter most. 

Who we work with

We partner with medium to large global and regional brands that see APAC as a growth engine, including:

  • Cloud, SaaS and enterprise technology providers
  • E commerce and digital platforms
  • Fintech and financial services innovators
  • Hardware, devices and infrastructure companies
  • Tech enabled consumer and B2C adjacent brands

Our experience includes work with brands such as Mailchimp, Shopify and AWS, as well as high growth scale ups expanding into the region.

What we do: communications and PR in APAC

We provide end to end communications support for tech brands in APAC, from foundational messaging to ongoing press office and integrated campaigns.

Media relations and press office

  • Always on media relations across tier one, trade and vertical press
  • Central press office coordination for the APAC region
  • Proactive story development and media pitching
  • Reactive issues response and media handling
  • Market specific localisation of announcements and narratives

Thought leadership, bylines and executive profiling

  • Thought leadership platforms tailored to APAC audiences
  • Ghost written bylines, op eds and contributed articles
  • Executive profiling and positioning for regional and global spokespeople
  • Speaker submissions and management for regional events and conferences
  • Messaging development for keynotes, panels and media interviews

Press releases, launches and news moments

  • Press release strategy, writing, localisation and distribution
  • Product launches and feature announcements across multiple markets
  • Market entry, funding and partnership announcements
  • Media and influencer briefings, roundtables and virtual events
  • Embargoed briefings and exclusive story development

Integrated campaigns and paid amplification

Alongside PR and earned media, we design and deliver integrated campaigns that connect brand, communications and demand generation.

  • Brand and campaign strategy for APAC
  • Creative concepts and content production through our studio
  • Social media strategy and always on content
  • Paid social and digital amplification of earned coverage and thought leadership
  • Measurement frameworks that connect coverage and content to business outcomes

Why global brands choose Archetype in APAC

Deep regional footprint, nuanced local insight

With offices in Greater China, India, Singapore, Malaysia and Australia, we combine local teams on the ground with regional leadership that understands how to connect the dots.

You get one strategic narrative for Asia Pacific, adapted for local media landscapes, cultural nuances and business priorities in each market.

Specialised in complex B2B tech narratives

We work with some of the most sophisticated technology brands in the world. Our teams are used to translating complex products and platforms into clear, relevant stories for business, policy and consumer audiences.

Whether you are talking AI, cloud, cybersecurity, data infrastructure or e commerce ecosystems, we know how to turn technical depth into compelling narratives.

Integrated studio, strategy and PR under one roof

Archetype brings together strategy, creative, studio, digital and PR. That means:

  • One partner for brand, content, social and PR
  • Faster movement from idea to execution
  • Campaigns that feel consistent across paid, owned and earned channels

How we support global and regional teams

We are set up to work as an extension of global HQ and regional leadership.

  • Global comms and brand teams
     We translate global narratives into APAC ready stories and ensure consistency across markets and agencies.

  • Regional CMOs and marketing directors
     We deliver integrated campaigns that meet both brand and pipeline goals, with country teams aligned behind a single plan.

  • Country managers and local marketers
     We provide market specific support, from media relations and spokesperson training to local content and events, all within a regional framework.

Typical briefs we answer

When communications and marketing leaders come to us, they are often asking questions such as:

  • “We need an APAC tech PR agency that can act as our regional hub and manage local agencies.”
  • “We are a global B2B tech brand entering Asia Pacific. How do we build awareness and credibility quickly?”
  • “We need a communications partner in APAC that understands complex tech narratives and can support integrated campaigns.”
  • “We want consistent media relations and thought leadership across ANZ, Southeast Asia, India and Greater China.”

Results that matter

Every brand and brief is different, however our work typically focuses on:

  • Increasing quality and share of voice in priority markets
  • Building reputational capital with media, analysts and key opinion formers
  • Elevating regional and global spokespeople as credible voices in their space
  • Supporting market entry and expansion with clear, consistent storytelling
  • Connecting communications activity with marketing and commercial outcomes
We measure what matters, from coverage quality and message pull through to engagement and, where appropriate, impact on reputation and pipeline.

Frequently asked questions

What geographies does Archetype APAC cover?
We operate across Asia Pacific, with on the ground teams in Greater China, India, Singapore, Malaysia and Australia, and a network of trusted partners in other key markets.

Do you only work with B2B brands?
Our core strength is in B2B and B2B2C technology and tech adjacent sectors. We also support selected consumer and fintech brands where there is a strong technology story.

Can you work as our APAC hub agency?
Yes. We regularly act as the regional hub for global brands, providing strategy, coordination, governance and reporting, while activating in market through our own offices and partner agencies.

Do you offer paid and digital support alongside PR?
Yes. Our integrated model includes creative studio, social, content and paid amplification. We frequently build programmes where earned coverage, thought leadership and content are amplified through paid digital and social.

Can you work with our existing global or local agencies?
We are used to operating within multi agency ecosystems, aligning with your global lead agencies and collaborating with local partners where that is the best model for your business.

Talk to us about APAC communications and PR

If you are looking for an APAC communications and PR partner for a global or regional tech brand, Archetype can help you:

  • Build and protect your reputation
  • Tell your story consistently across Asia Pacific
  • Turn complex technology into clear, compelling narratives
  • Connect PR, content and campaigns across paid, owned and earned

Contact the Archetype APAC team to discuss your brief, markets and timelines, and we will come back with a clear recommendation on how we can support you in the region.