APAC hub communications agency for global tech brands

Archetype is the APAC hub communications agency for global tech brands that need consistent, well coordinated communications and marketing across the region.

From our presence in Greater China, India, Singapore, Malaysia and Australia, we help global and regional leaders design the strategy once, then execute it with local nuance in the markets that matter.

If you are looking for a single APAC hub agency that can manage PR, integrated marketing, thought leadership, paid and partner activity across Asia Pacific, this is where we fit.

Who we work with

We partner with medium to large global and regional organisations that treat APAC as a strategic growth region, including:

  • B2B SaaS, cloud and enterprise technology providers
  • Data, AI, cybersecurity and infrastructure companies
  • Fintech, payments and digital services brands
  • E commerce, platforms and B2B2C businesses
  • Climate, sustainability and development finance institutions

We typically work with:

  • Global and regional CMOs
  • Communications and corporate affairs leaders
  • Regional marketing directors
  • APAC hub leads, country managers and functional heads

What we do as your APAC hub agency

We provide a single regional home for your communications and marketing activity in APAC, with services that combine strategy, execution and governance.

Regional strategy and narrative

  • APAC narrative that aligns with global positioning
  • Regional messaging and proof points by audience and market type
  • Market and audience insight across priority APAC geographies
  • Annual and quarterly planning for communications and marketing activity
  • Playbooks so local teams and agencies can work from a common foundation

Multi market PR and communications

  • Regional PR strategy and coordination across key APAC markets
  • Media relations and press office support, with local teams in market
  • Thought leadership, bylines and executive profiling for regional and global leaders
  • Announcement planning, localisation and sequencing across Australia, Southeast Asia, India, Greater China and other markets
  • Issues, crisis and sensitive communications support in the regional context

Integrated marketing and campaigns

  • APAC brand and campaign strategy, aligned with global platforms
  • Integrated campaigns that connect PR, content, social and paid
  • Creative concepts and asset production from our studio
  • Regional and local digital and paid social activation
  • ABM and mid funnel programmes for priority sectors and accounts

Partner, ecosystem and MDF support

  • Partner and channel marketing strategies for APAC ecosystems
  • MDF programme design, governance and reporting
  • Joint campaigns with distributors, resellers and alliances
  • Content and plays that partners can adopt and adapt in local markets

AI and ways of working for comms and marketing team

  • AI and ChatGPT enablement for communications and marketing teams
  • Workflow design for AI supported research, drafting and reporting
  • Guardrails, training and change support across regional and local teams

Why global tech brands choose Archetype as their APAC hub

One regional partner, real local presence

We combine regional leadership with on the ground teams in Greater China, India, Singapore, Malaysia and Australia. That means:

  • One hub agency accountable for regional strategy, coordination and reporting
  • Local teams who know the media, platforms, regulators and expectations in each market
  • Fewer handoffs, fewer gaps, and much less time spent managing multiple agencies

Built around complex B2B and tech stories

We specialise in technology, innovation and complex B2B environments. Our teams are used to:

  • Translating intricate products and platforms into clear, relevant stories
  • Working with multi stakeholder buying groups and partner ecosystems
  • Joining the dots between brand, reputation, policy and demand objectives

Integrated model across PR, creative, digital and paid

Archetype brings PR, creative, content, digital, paid and AI enablement together. As your APAC hub agency, we can:

  • Align story and visual identity across paid, owned and earned channels
  • Move faster from idea to content, from content to campaign, from campaign to reporting
  • Provide a single view of performance across markets and disciplines

Experienced in working with global HQ and regional structures

We are used to fitting into complex global organisations, with clear lines to:

  • Global brand and communications teams
  • Regional marketing and audience leads
  • Local country marketing and corporate affairs teams
  • Partner, alliances and business unit stakeholders

We know how to balance global consistency with regional and local realities.

How we work with global and regional teams

With global HQ

  • Translate global strategy, positioning and campaigns into APAC ready narratives and plans
  • Provide a single regional point of contact, supported by local specialists
  • Report in formats and cadences that plug into global dashboards and governance
  • Feed APAC insight and proof points back into global storylines and planning

With regional APAC leadership

  • Act as the day to day partner for APAC CMOs, comms and marketing leaders
  • Run quarterly and annual planning, with clear priorities by market and audience
  • Coordinate activity across markets, channels and agencies
  • Provide senior counsel on regional issues, opportunities and investments

With country teams and local agencies

  • Give local teams frameworks and assets that they can adapt, not reinvent
  • Support local market activation, from PR and content to digital and paid
  • Help evaluate and coordinate local specialist agencies where they are in place
  • Ensure local needs and feedback are reflected in regional plans

Typical briefs for an APAC hub agency

Global and regional leaders usually come to Archetype with questions such as:

  • “We need a single APAC hub agency to coordinate PR and marketing across the region, while working with our global HQ teams.”
  • “We are changing our global narrative and need a partner to translate it for APAC and roll it out across key markets.”
  • “Our activity across Australia, Southeast Asia, India and Greater China is fragmented. We need one regional view and a plan.”
  • “We want integrated campaigns that run across APAC, with local adaptation, without managing a different agency in every country.”

What success looks like with an APAC hub agency

When we act as the APAC hub agency for clients, success typically looks like:

  • A clear, consistent story across markets, adapted for local context rather than reinvented
  • Fewer gaps and overlaps between PR, content, digital and paid activity
  • Stronger relationships with regional and local media, stakeholders and partners
  • Better use of budget across markets, based on a regional view of performance
  • Less internal effort spent chasing updates and reconciling reports from multiple agencies

We agree success measures upfront, then report against them in a way that is meaningful for global, regional and local stakeholders.

Frequently asked questions

Do you operate as the only agency in APAC, or alongside others?
Both models are possible. In some cases we are the sole agency across the region. In others, we act as the regional hub and work with existing local agencies where there is strong legacy or specialist need.

Can you support marketing and demand generation, or only PR?
We support both. Many clients start with hub PR and thought leadership, then extend into integrated campaigns, digital, paid social and partner marketing.

How do you handle time zones and approvals with global HQ and APAC markets?
We set clear structures for planning, approvals and communication, usually with a regional lead in APAC and defined contacts in global HQ and key markets. We are used to bridging APAC, Europe and North America.

Do you work only with technology brands?
Our core strength is technology and innovation led organisations. We also support adjacent sectors such as climate finance and professional services where the communications challenges and stakeholder environments are similar.

Where do you start when taking over APAC hub responsibilities?
Typically with a discovery and alignment phase: reviewing existing activity, meeting stakeholders, clarifying priorities and defining the first 90 day plan. From there we move into delivery and optimisation.

Talk to us about a regional hub model for APAC

If you are looking for an APAC hub communications agency for a global or regional tech brand, Archetype can help you:

  • Build a single, coherent strategy for communications and marketing in APAC
  • Coordinate PR, thought leadership, campaigns and partner activity across key markets
  • Give global HQ clear visibility of what is happening in the region
  • Free your teams from managing multiple fragmented relationships

Contact the Archetype APAC team to discuss your current set up, priority markets and objectives, and we will recommend a hub model that fits your organisation and ambitions.