Paid social and thought leadership campaigns for tech brands in APAC

Archetype APAC helps global and regional tech brands use paid social to put their best ideas, people and stories in front of the right decision makers across Asia Pacific.

We design and run paid social programmes that amplify thought leadership, PR coverage and strategic content so it reaches the audiences that matter, from C level leaders and senior buyers to specialised technical and policy stakeholders.

Who we work with

We partner with medium to large global and regional brands that need paid social programmes tuned to complex B2B and tech audiences, including:

  • B2B SaaS and enterprise technology providers
  • Cloud, AI, data and cybersecurity platforms
  • Fintech, financial services and digital infrastructure brands
  • E commerce and digital platforms
  • Tech enabled and B2B2C businesses

Our work in the region spans brands such as Mailchimp, Shopify and AWS, along with high growth scale ups that treat APAC as a strategic market.

What we do: paid social in APAC

We build paid social programmes that are tightly aligned with your communications, brand and demand strategies.

Thought leadership and executive visibility campaigns

We use paid social to turn your leadership team and experts into visible, credible voices in APAC.

  • Executive thought leadership campaigns on LinkedIn and Meta
  • Sponsored posts and dark ads promoting bylines, reports and points of view
  • Executive profile development and content planning
  • Audience targeting for senior decision makers, influencers and specialists
  • Creative and copy development optimised for mobile and feed environments

Paid amplification of PR and earned media

We ensure your strongest stories do not stop at organic reach.

  • Paid amplification of media coverage, bylines and op eds
  • Campaigns that connect PR, content and paid social into a single journey
  • Targeting by industry, role, seniority, interests and account lists
  • Alignment with launch moments, events and corporate milestones
  • Test and learn frameworks to improve performance over time

Full funnel paid social for B2B

Where you need more than reach, we design full funnel paid social that supports awareness, consideration and demand.

  • LinkedIn campaigns for awareness, engagement and high intent traffic
  • Paid content journeys that move audiences from thought leadership to deeper assets
  • Lead generation and content syndication where appropriate
  • Nurture programmes and remarketing using content, webinars and events
  • Coordination with sales and marketing automation platforms

Measurement, optimisation and insight

We connect paid social activity with the outcomes that matter.

  • Clear measurement frameworks covering reach, engagement and quality
  • Reporting that connects executive and thought leadership activity with broader brand and demand metrics
  • Creative, audience and message testing to refine performance
  • Insights on how APAC audiences respond by market, segment and role

Platforms and markets we work across

Our paid social and amplification programmes typically focus on:

  • LinkedIn as the primary channel for B2B and executive visibility
  • X and other channels for policy, media and specialist audiences
  • Meta and other platforms where relevant for broader reach or specific verticals

With teams in Greater China, India, Singapore, Malaysia and Australia, we design regional frameworks and adapt them for local regulations, platform use and audience behaviour.

Why global brands choose Archetype for paid social in APAC

Deep B2B and tech specialism

We understand complex propositions, buying groups and partner ecosystems. Our paid social work is grounded in:

  • Clear narratives that reflect your positioning and value
  • Audience strategies that align with how decisions are made in enterprises
  • Content and formats that respect the realities of busy senior buyers

Paid social integrated with PR and comms

Paid social at Archetype does not sit in isolation. It is integrated with your PR, comms and content programmes.

  • We amplify media coverage, bylines and reports that our PR teams help to create
  • We align paid social plans with announcement calendars and key events
  • We ensure messaging is consistent across earned, owned and paid channels

APAC wide view, local execution

We combine one regional paid social strategy with local execution across key APAC markets.

  • Central frameworks for audiences, messaging, creative and reporting
  • Local insight on language, examples and proof points that resonate
  • Consistent reporting across markets, tailored to your internal structure

How we work with your teams

We fit into the structures of global and regional organisations without adding complexity.

  • Global brand, comms and digital teams
    We extend global thought leadership and content platforms into APAC, and report in formats that integrate with your global dashboards.

  • Regional CMOs and marketing leaders
    We manage planning, set up, execution and optimisation for APAC level paid social, and ensure markets stay aligned on audiences and creative.

  • Local country marketers and PR teams
    We provide the paid social layer that supports local PR, content and events, and help build repeatable plays they can use.

Typical briefs we answer

Leaders tend to come to Archetype with questions such as:

  • “We invest heavily in thought leadership and PR, but our best content is not reaching senior APAC decision makers. How do we fix this?”
  • “We need a LinkedIn paid social partner in APAC that understands B2B tech and can work with our regional and global teams.”
  • “We want to run executive visibility campaigns for our leadership team across Asia Pacific.”
  • “We need to amplify launch coverage and flagship content in priority APAC markets, not just rely on organic reach.”

Frequently asked questions

Which platforms do you manage for paid social?
We typically manage LinkedIn and X for B2B and executive campaigns, and use Meta and other platforms where they make sense for the audience and brief.

Do you create the content, or only run the media?
We can do both. Our teams plan and execute campaigns, and our creative studio produces the copy, creative and formats required. We also work with content and assets that you already have.

Can you work with our existing global media or creative agencies?
Yes. We regularly collaborate with global media and creative partners. In APAC we often focus on regional strategy, localisation and activation for paid social.

Do you only work on thought leadership and amplification, or also performance?
Our core focus is thought leadership, executive visibility and amplification of strategic content and PR. Where it makes sense, we extend this into full funnel activity, in line with your wider demand strategy.

How do you measure success?
We define success measures upfront. Typical metrics include reach and engagement within target audiences, growth of executive visibility, quality of traffic to owned properties, and where appropriate, contribution to reputation and pipeline indicators.

Talk to us about paid social in APAC

If you need a paid social and thought leadership amplification partner in APAC, Archetype can help you:

  • Put your best ideas and leaders in front of the right audiences
  • Amplify PR coverage and strategic content beyond organic reach
  • Build consistent paid social programmes across key APAC markets
  • Connect paid social with your wider brand, comms and demand efforts

Contact the Archetype APAC team to discuss your objectives, audiences and markets, and we will recommend a paid social approach that fits your global structure and regional ambitions.