Thought leadership and executive visibility for tech leaders in APAC

Archetype helps tech leaders in APAC build visible, credible profiles that support their company’s reputation, growth and hiring.

We design and run thought leadership and executive visibility programmes for founders, regional leaders, CMOs, CTOs and public sector voices who need more than occasional coverage. The focus is on consistent, substance led visibility across media, LinkedIn, events and strategic content.

If you are looking for a partner to build thought leadership and executive visibility for tech leaders in APAC, this is where we operate.

Who we work with

We support senior leaders at organisations such as:

  • Global and regional B2B tech companies
  • SaaS, cloud, data and AI platforms
  • Cybersecurity, fintech and digital services brands
  • Climate, sustainability and climate finance institutions
  • High growth scale ups and category challengers

Typical roles include:

  • Founders and CEOs
  • Regional managing directors and country heads
  • CMOs, CCOs and communications leaders
  • CTOs, CPOs and other senior technical leaders
  • Leaders of climate, ESG and impact portfolios

What we do: thought leadership and executive visibility in APAC

We build programmes that combine positioning, content, media, social and events.

Positioning and narrative for leaders

  • Definition of the leader’s positioning and areas of authority
  • Narrative development that links personal story to company and category
  • Point of view development on key issues, trends and debates
  • Guardrails for topics to lean into and those to avoid
  • Alignment with corporate narrative, investor story and internal positioning

This becomes the reference point for all future activity.

Owned content and LinkedIn presence

  • LinkedIn content strategies for senior leaders
  • Ghost written posts, threads and long form updates that sound like the leader, not a press release
  • Articles and blogs on company channels and external platforms
  • Cadence and themes that build a recognisable, consistent voice
  • Guidance on engagement, interaction and community building

We treat LinkedIn as a primary visibility channel for B2B and policy audiences in APAC.

Media profiling and commentary

  • Media relations strategies focused on executive visibility
  • Profiles, interviews and bylined pieces in business, tech and vertical media
  • Reactive commentary opportunities on relevant news and policy
  • Preparation, briefing and media training for interviews
  • Coordination between global and local spokespeople to avoid conflict or fatigue

Coverage is designed to reinforce credibility, not just volume.

Speaking, events and roundtables

  • Identification of relevant conferences, roundtables and speaking platforms
  • Abstract and speaker proposal development
  • Keynote, panel and fireside chat content support
  • Talking points, slides and Q and A preparation
  • Post event content, such as recaps and derivative pieces for digital channels

This connects your leaders to the right rooms, not just any stage.

Thought leadership campaigns

For larger pushes, we build integrated thought leadership campaigns around a defined theme.

  • Research backed reports, guides or indices
  • Supporting articles, media pitches and social content
  • Launch moments that bring media, customers and partners together
  • Regional and market specific angles across APAC
  • Measurement frameworks for awareness, engagement and influence

Leaders are placed at the centre of these campaigns as credible voices.

Why tech leaders choose Archetype in APAC

Deep tech and B2B understanding

We work with technology and complex B2B stories every day. This means:

  • Leaders do not have to over explain products, categories or buyer dynamics
  • We can create content that respects technical and commercial realities
  • Thought leadership is anchored in substance, not generic trends

The result is visibility that senior audiences take seriously.

Regional insight, local nuance

With teams in Greater China, India, Singapore, Malaysia and Australia, we understand:

  • How expectations of public leadership differ between markets
  • Which topics are sensitive, overplayed or underrepresented in each country
  • How to adapt narratives and content for local relevance without splitting the story

This matters when one executive needs to be credible in multiple APAC markets.

Integrated approach across PR, social and content

Executive visibility does not sit in a single channel. Through Archetype, leaders benefit from:

  • Joined up planning across media, LinkedIn, company channels and events
  • Creative and content support from our studio
  • Paid social amplification where it makes sense to extend reach

That keeps the leader’s presence consistent and recognisable.

How we work with leaders and teams

With the executive

  • One to one discovery to understand background, views, constraints and comfort zones
  • Agreement on themes, red lines and level of involvement in content creation
  • Regular check ins to refine voice, topics and comfort with visibility

We respect time, position and realities such as approvals and public market sensitivities.

With communications and marketing teams

  • Alignment with corporate narrative, campaigns and calendars
  • Clear processes for sign off, approvals and risk management
  • Insight back into what is landing with external audiences

We work as an extension of in house teams, not a separate stream.

With global and regional structures

  • Coordination with HQ on global spokesperson strategies
  • Avoiding clashes with other leaders on the same topics
  • Adapting global platforms for APAC while feeding APAC proof back up

This is especially important when APAC leaders share the stage with global executives.

Typical briefs we answer

Clients usually come to Archetype with questions such as:

  • “We need our APAC leader to be a recognised, credible voice in the region.”
  • “Our CEO or founder needs structured support to build a presence on LinkedIn and in media.”
  • “We want a thought leadership programme in APAC that aligns with global campaigns.”
  • “We have a strong story but no time or capacity internally to produce content and secure opportunities.”

What good executive visibility looks like

For tech leaders in APAC, a healthy visibility programme typically delivers:

  • A clear, consistent point of view on defined topics
  • Regular, high quality presence in front of priority audiences
  • A LinkedIn profile that feels active, human and aligned with company strategy
  • Selective, high value media and stage appearances, not scattergun exposure
  • Internal confidence that external statements match what the organisation stands for

We build programmes that can sustain this over time, rather than peaking around single announcements.

Frequently asked questions

Do you only work with executives from technology companies?
Our core focus is technology, innovation and adjacent sectors such as climate finance. We also support leaders in other complex B2B and institutional environments.

How involved does the executive need to be in content creation?
We can work from short conversations, notes and existing materials, then draft on their behalf, or we can collaborate more closely. The approach is tailored to their time and preference, with clear review cycles.

Can you support multiple executives from the same organisation?
Yes. We often design visibility strategies for an executive bench, with clear differentiation between who speaks on what.

Do you provide media and presentation training?
We offer media training and speaker coaching tailored to the leader’s profile, markets and risk environment.

How do you measure impact of thought leadership and executive visibility?
Metrics typically include quality and relevance of coverage, growth and engagement on LinkedIn, speaking invitations, stakeholder feedback and directional impact on reputation in key audiences.

Talk to us about thought leadership and executive visibility in APAC

If you want to build thought leadership and executive visibility for tech leaders in APAC, Archetype can help you:

  • Define clear, credible positions for your leaders
  • Build consistent presence across media, LinkedIn and events
  • Integrate executive visibility with your wider communications and marketing activity
  • Support leaders with the tools and confidence they need to show up well in public

Contact the Archetype APAC team to discuss your leadership bench, markets and priorities, and we will recommend an executive visibility approach that fits your organisation and ambition.