Next 15 Unveils Marker: A New Tech Agency Collective
Archetype APAC
In an exciting development for the tech PR industry, Next 15 has announced the creation of a new collective, Marker, which brings together its three leading tech PR agencies: Archetype, Outcast, and Nectar. This innovative group will be spearheaded by Archetype CEO Helena Maus, who will also serve as the CEO of Marker.
A Unified Vision for the Future
Marker is founded on the principle of collaboration, with the three agencies pooling their resources and expertise to develop cutting-edge tools and technologies. This collective approach aims to better meet the evolving needs of clients in the tech industry. “We knew that we would be able to progress our business more quickly and optimize it if we do it together,” said Maus in an interview with PRovoke Media. She emphasized that the combined strength of the agencies positions them as the “agencies for the future.”
Leadership and Innovation
To drive this vision forward, Next 15 has appointed senior leaders to develop and implement new technologies and tools. Among them are Andrew Wyatt, Chief Product Officer, and Dylan Pyle, Chief Technology Officer, both of whom bring a wealth of experience from their previous venture, CALA, a design, production, and collaboration platform for fashion brands.
Additionally, Jon Silk, Archetype North America partner, will take on the role of Chief Creative Officer for Marker, overseeing creative strategies across Archetype, Outcast, and Nectar. James Richardson, Archetype CFO, will also assume a group role, ensuring financial synergy within the collective.
Balancing Technology and Human Touch
While Marker is set to leverage advanced technology, Maus reassured that the core of their business will remain rooted in personal, consultative relationships. “Technology will be imbued with all the work we do, but we will always lead with consultancy,” she stated. The goal is to enhance their consultancy services with technological advancements, ensuring that every project benefits from both human insight and innovative tools.
Conclusion
The formation of Marker marks a significant step forward for Next 15 and its agencies. By combining their strengths and focusing on both technological innovation and personal consultancy, Marker is poised to set new standards in the tech PR industry. Stay tuned for more updates as Marker begins its journey to redefine the future of tech PR.
