AI visibility services for the age of LLMs

Archetype helps brands show up clearly and consistently in an AI first world, where customers discover and evaluate you through tools like ChatGPT, search copilots and embedded assistants, not just traditional search.

Our AI visibility services sit at the intersection of communications, brand, content and technical optimisation. We focus on how your organisation appears when someone asks an AI assistant questions like:

• “Which agencies can help us launch in APAC”
• “Best PR agency for B2B tech in Australia”
• “Who works with climate funds on communications”
• “What partner agencies can support our AI rollout”

If you are serious about how your brand appears inside LLMs and AI powered search, this is where we fit.

Who we work with

We partner with organisations that rely on reputation, complex sales and clear positioning, including:

• Global and regional B2B technology brands
• Cloud, AI, data and cybersecurity companies
• Fintech, payments and digital services brands
• Climate, sustainability and climate finance institutions
• VCs, professional services and advisory firms
• Agencies and platforms that sell to senior decision makers

We typically work with:

• CMOs and communications leaders
• Digital, web and performance teams
• Brand, content and thought leadership owners
• Strategy and transformation leads looking at AI across the organisation

What we do: AI visibility services

We treat AI visibility as an evolution of search, reputation and narrative work, not a separate gimmick.

1. AI visibility and narrative audit

We start by understanding how you show up today.

• Testing how LLMs and AI search answer key queries about your category and brand
• Mapping the entities, descriptions and associations currently attached to you
• Reviewing your owned content, PR, profiles and structured data through an AI lens
• Identifying gaps, inconsistencies and risks in how you are being described
• Benchmarking you against key competitors and peers

Output: a clear view of what AI systems currently think you are, who you serve and what you are known for.

2. Entity, profile and knowledge clean up

LLMs and AI search rely heavily on entities and structured signals, not just keywords.

We help you:

• Clarify your primary entities: brand, products, leaders, locations and specialisms
• Align descriptions and boilerplates across web, social, PR and key profiles
• Improve how you are represented on high signal platforms and directories
• Resolve conflicting stories and outdated language that confuse AI systems
• Put governance around how your organisation is described in public

This is the foundation for being recognised correctly and recommended consistently.

3. Content and structure for AI assisted discovery

We design content so that AI systems can confidently pull you into answers where you belong.

• Content strategies built around real questions that buyers and stakeholders ask
• Landing pages and knowledge assets that clearly state who you are for and what you are good at
• Structured summaries, FAQs and snippets that AIs can safely quote and reuse
• Support for schema, internal linking and information architecture so context is clear
• Guidance on how to connect thought leadership, case studies and proof points to priority topics

We focus on clarity and evidence rather than tricks.

4. Generative search and LLM environment testing

We treat AI systems as live environments to test against, not black boxes to fear.

• Regular testing of priority prompts across major assistants and AI search surfaces
• Scenario based tests that mimic how different audiences actually ask questions
• Tracking of how your presence and wording changes over time
• Identification of new prompts and topics where you should appear
• Practical recommendations for content, PR and optimisation based on results

You get a feedback loop between reality and your AI visibility programme.

5. AI friendly narrative and messaging

If your story is muddled for humans, AI models will not rescue it.

We help you:

• Tighten your core narrative so it can be summarised accurately in one or two sentences
• Define clear category labels and strengths that AIs can attach you to
• Build messaging frameworks that balance nuance with simple hooks
• Align leadership, spokespeople and content owners on the words that matter
• Integrate AI visibility thinking into PR, content and campaign briefs

This keeps your AI visibility work plugged into your overall brand and communications strategy.

6. Internal capability and governance

AI visibility is not a one off project. We help you build it into how teams work.

• Playbooks on how to write AI friendly summaries, bios and descriptions
• Guidelines for new pages, campaigns and announcements
• Training for comms, digital and content teams on AI visibility principles
• Governance for who can change key descriptions and where
• Simple reporting that senior stakeholders can understand

We make AI visibility part of your operating model, not a hobby.

Why brands choose Archetype for AI visibility

Communications and brand first, not pure technical SEO

We start with what you should be known for and how you need to be described, then support this with technical and structural work.

That means:

• Your AI visibility is rooted in positioning and narrative, not just tags
• PR, content, paid and web teams can all work from the same spine
• The work makes your human story clearer at the same time as it helps machines

You get brand and commercial value, not only incremental search metrics.

Deep technology and B2B understanding

We work every day with:

• Complex products and platforms
• Multi stakeholder buying journeys
• Sectors such as cloud, AI, cyber, fintech and climate finance

We know how decision makers ask questions, and what good answers look like when they are buying from you, not just reading about you.

Integrated across PR, content, digital and AI

Archetype combines:

• Strategy and narrative

• PR and thought leadership

• Content and creative

• Digital, paid and measurement

• AI and transformation expertise

Your AI visibility work is connected to the rest of your marketing and communications, not another silo.

How we work with you

Phase 1: Discover and diagnose

• AI visibility audit and benchmark
• Narrative and content review
• Priority use cases and audiences defined

Phase 2: Fix foundations

• Entity and profile clean up
• Priority content and page updates
• Alignment of boilerplates, bios and key descriptions

Phase 3: Build and extend

• New pages, content and assets for AI friendly discovery
• Integration with PR, thought leadership and campaigns
• Internal playbooks and training

Phase 4: Monitor and optimise

• Regular AI environment testing and reporting
• Adjustments based on new prompts, surfaces and behaviours
• Ongoing support as part of broader brand and communications programmes

You can engage with us at any phase, but the biggest impact comes when the journey is treated as a continuous programme.

Typical questions AI visibility answers

Clients usually come to us with questions like:

• “When people ask an AI assistant for agencies or partners like us, do we appear at all”
• “What do tools like ChatGPT currently say about our organisation, and does it match reality”
• “How do we brief PR and content so that what we do is clearer to AI systems, not just humans”
• “How do we avoid being miscategorised or confused with the wrong type of provider”

Frequently asked questions

Is this just SEO with a new name
No. Traditional SEO signals still matter, but AI systems rely much more on entities, narrative coherence and cross source consistency. We work across brand, PR, content and technical structure, not just keywords.

Do you work with in house SEO and performance teams
Yes. We are used to plugging into existing SEO and performance functions, and we align with their roadmaps rather than competing with them.

Can you guarantee we will appear as the top recommendation in AI assistants
No one can guarantee that. We can significantly improve the clarity, consistency and strength of the signals you send to AI systems, and track progress over time.

Is this only relevant for technology brands
Technology and complex B2B are our core focus, however any organisation where category definition and reputation matter will benefit from AI visibility work.

How quickly will we see changes
Some changes, such as clearer descriptions and better owned content, land as soon as you implement them. Propagation into major AI models varies by system and update cycle. That is why monitoring and iteration are part of the service.

Talk to us about AI visibility

If you want your brand to show up clearly and credibly in an AI first world, Archetype can help you:

• Understand how AI systems currently see you
• Clarify and strengthen the narrative you are sending into the world
• Fix foundational entities, profiles and content
• Build an ongoing AI visibility programme that works alongside PR, content and digital

Contact the Archetype APAC team to discuss your organisation, markets and priorities, and we will recommend an AI visibility approach that fits your stage and ambition.